-
1
-
-
84950446863
-
A new approach to the corporate image management process
-
Abratt, R. (1989). A new approach to the corporate image management process. Journal of Marketing Management, 5(1), 63-76.
-
(1989)
Journal of Marketing Management
, vol.5
, Issue.1
, pp. 63-76
-
-
Abratt, R.1
-
2
-
-
84986019066
-
Modeling corporate identity: A concept explication and theoretical explanation
-
Alessandri, S. W. (2001). Modeling corporate identity: A concept explication and theoretical explanation. Corporate Communications: An International Journal, 6(4), 173-182.
-
(2001)
Corporate Communications: An International Journal
, vol.6
, Issue.4
, pp. 173-182
-
-
Alessandri, S.W.1
-
3
-
-
38349164084
-
A cognitive approach to under-standing university image
-
Arpan, L. M., Raney, A. A., & Zivnuska, A. (2003). A cognitive approach to under-standing university image. Corporate Communications: An International Journal, 8(2), 97-113.
-
(2003)
Corporate Communications: An International Journal
, vol.8
, Issue.2
, pp. 97-113
-
-
Arpan, L.M.1
Raney, A.A.2
Zivnuska, A.3
-
5
-
-
84909363071
-
Psychological aspects of corporate identity, image, and reputation
-
Bromley, D. B. (2000). Psychological aspects of corporate identity, image, and reputation. Corporate Reputation Review, 3(3), 240-252.
-
(2000)
Corporate Reputation Review
, vol.3
, Issue.3
, pp. 240-252
-
-
Bromley, D.B.1
-
6
-
-
18844452752
-
Comparing corporate reputations: League tables, quotients, benchmarks, or case studies?
-
Bromley, D. B. (2002). Comparing corporate reputations: League tables, quotients, benchmarks, or case studies? Corporate Reputation Review, 5(1), 35-50.
-
(2002)
Corporate Reputation Review
, vol.5
, Issue.1
, pp. 35-50
-
-
Bromley, D.B.1
-
8
-
-
0002468861
-
Q technique and method: Principles and procedures
-
In W. D. Berry & M. S. Lewis-Beck (Eds.), Beverly Hills, CA: Sage
-
Brown, S. R. (1986). Q technique and method: Principles and procedures. In W. D. Berry & M. S. Lewis-Beck (Eds.), New tools for social scientists: Advances and applications in research methods (pp. 57-76). Beverly Hills, CA: Sage.
-
(1986)
New Tools for Social Scientists: Advances and Applications in Research Methods
, pp. 57-76
-
-
Brown, S.R.1
-
9
-
-
0001584515
-
Q methodology and qualitative research
-
Brown, S. R. (1996). Q methodology and qualitative research. Qualitative Health Research, 6, 561-567.
-
(1996)
Qualitative Health Research
, vol.6
, pp. 561-567
-
-
Brown, S.R.1
-
10
-
-
84986065191
-
Corporate reputation: Concept and measurement
-
Caruana, A. (1997). Corporate reputation: Concept and measurement. Journal of Product & Brand Management, 6(2), 109-118.
-
(1997)
Journal of Product & Brand Management
, vol.6
, Issue.2
, pp. 109-118
-
-
Caruana, A.1
-
13
-
-
21344490050
-
The difference between communal and exchange relationships: What it is and is not
-
Clark, M. S., & Mills, J. (1993). The difference between communal and exchange relationships: What it is and is not. Personality and Social Psychology Bulletin, 19, 684-691.
-
(1993)
Personality and Social Psychology Bulletin
, vol.19
, pp. 684-691
-
-
Clark, M.S.1
Mills, J.2
-
14
-
-
3543146799
-
Predicting university preference and attendance: Applied marketing in higher education administration
-
Cook, R. W. & Zallocco, R. L. (1983). Predicting university preference and attendance: Applied marketing in higher education administration. Research in Higher Education, 19(2), 197-211.
-
(1983)
Research in Higher Education
, vol.19
, Issue.2
, pp. 197-211
-
-
Cook, R.W.1
Zallocco, R.L.2
-
16
-
-
85066198907
-
An extended examination of the crisis situations: A fusion of relational management and symbolic approaches
-
Coombs, W. T., & Holladay, S. J. (2001). An extended examination of the crisis situations: A fusion of relational management and symbolic approaches. Journal of Public Relations Research, 13, 321-340.
-
(2001)
Journal of Public Relations Research
, vol.13
, pp. 321-340
-
-
Coombs, W.T.1
Holladay, S.J.2
-
17
-
-
0000232999
-
Media reputation as a strategic resource: An integration of mass communication and resource-based theories
-
Deephouse, D. L. (2000). Media reputation as a strategic resource: An integration of mass communication and resource-based theories. Journal of Management, 26, 1091-1112.
-
(2000)
Journal of Management
, vol.26
, pp. 1091-1112
-
-
Deephouse, D.L.1
-
20
-
-
0000539567
-
What's in a name? Reputation building and corporate strategy
-
Fombrun, C., & Shanley, M. (1990). What's in a name? Reputation building and corporate strategy. Academy of Management Journal, 33(2), 233-258.
-
(1990)
Academy of Management Journal
, vol.33
, Issue.2
, pp. 233-258
-
-
Fombrun, C.1
Shanley, M.2
-
22
-
-
84986170624
-
Corporate reputation: Seeking a definition
-
Gotsi, M., & Wilson, A. M. (2001). Corporate reputation: Seeking a definition. Corporate Communications: An International Journal, 6(1), 24-30.
-
(2001)
Corporate Communications: An International Journal
, vol.6
, Issue.1
, pp. 24-30
-
-
Gotsi, M.1
Wilson, A.M.2
-
24
-
-
0000802042
-
Managing corporate image and corporate reputation
-
Gray, E. R. & Balmer, J. M. T. (1998). Managing corporate image and corporate reputation. Long Range Planning, 31(5), 695-702.
-
(1998)
Long Range Planning
, vol.31
, Issue.5
, pp. 695-702
-
-
Gray, E.R.1
Balmer, J.M.T.2
-
26
-
-
0007124075
-
A situational theory of publics: Conceptual history, recent challenges, and new research
-
In D. Moss, T. McManus, & D. Vercic (Eds.), London: International Thompson Business Press
-
Grunig, J. E. (1997). A situational theory of publics: Conceptual history, recent challenges, and new research. In D. Moss, T. McManus, & D. Vercic (Eds.), Public relations research: International perspectives (pp. 5-47). London: International Thompson Business Press.
-
(1997)
Public Relations Research: International Perspectives
, pp. 5-47
-
-
Grunig, J.E.1
-
27
-
-
0001925748
-
From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes
-
In J. A. Ledingham and S. D. Bruning (eds.), Mahwah, NJ: Lawrence Erlbaum Associates
-
Grunig, J. E., & Huang, Y. H. (2000). From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. In J. A. Ledingham and S. D. Bruning (eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 23-53). Mahwah, NJ: Lawrence Erlbaum Associates.
-
(2000)
Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations
, pp. 23-53
-
-
Grunig, J.E.1
Huang, Y.H.2
-
28
-
-
70249133801
-
The effect of relationships on reputation and reputation on relationships: A cognitive, behavioral study
-
March, Miami, Florida
-
Grunig, J. E., & Hung, C. F. (2002, March). The effect of relationships on reputation and reputation on relationships: A cognitive, behavioral study. Paper presented at the PRSA Educator's Academy 5th Annual International, Interdisciplinary Public Relations Research Conference, Miami, Florida.
-
(2002)
Paper Presented at the Prsa Educator's Academy 5Th Annual International, Interdisciplinary Public Relations Research Conference
-
-
Grunig, J.E.1
Hung, C.F.2
-
30
-
-
85068695172
-
Strategic management, publics, and issues
-
In J. E. Grunig (Ed.), Hillsdale, NJ: Lawrence Erlbaum Associates
-
Grunig, J. E., & Repper, F. C. (1992). Strategic management, publics, and issues. In J. E. Grunig (Ed.), Excellence in public relations and communication management (pp. 117-158). Hillsdale, NJ: Lawrence Erlbaum Associates.
-
(1992)
Excellence in Public Relations and Communication Management
, pp. 117-158
-
-
Grunig, J.E.1
Repper, F.C.2
-
31
-
-
0010036078
-
-
Mahwah, NJ: Lawrence Erlbaum Associates
-
Grunig, L. A., Grunig, J. E., & Dozier, D. M. (2002). Excellent public relations and effective organizations: A study of communication management in three countries. Mahwah, NJ: Lawrence Erlbaum Associates.
-
(2002)
Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries
-
-
Grunig, L.A.1
Grunig, J.E.2
Dozier, D.M.3
-
32
-
-
34948825608
-
Image vs. identity
-
April/May
-
Hawn, R. (1998, April/May). Image vs. identity. Trends, 14, 22-27.
-
(1998)
Trends
, vol.14
, pp. 22-27
-
-
Hawn, R.1
-
34
-
-
85066203036
-
OPRA: A cross-cultural, multiple-item scale for measuring organizationpublic relationships
-
Huang, Y. H. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organizationpublic relationships. Journal of Public Relations Research, 13, 61-90.
-
(2001)
Journal of Public Relations Research
, vol.13
, pp. 61-90
-
-
Huang, Y.H.1
-
35
-
-
84986132077
-
Institutional image: A case study
-
Kazoleas, D., Kim, Y., & Moffitt, M. A. (2001). Institutional image: A case study. Corporate Communications: An International Journal, 6(4), 205-216.
-
(2001)
Corporate Communications: An International Journal
, vol.6
, Issue.4
, pp. 205-216
-
-
Kazoleas, D.1
Kim, Y.2
Moffitt, M.A.3
-
36
-
-
0009159963
-
Student perceptions of college quality: The influence of college recruitment policies
-
Kealy, M. J. & Rockel, M. L. (1987). Student perceptions of college quality: The influence of college recruitment policies. The Journal of Higher Education, 58(6), 683-703.
-
(1987)
The Journal of Higher Education
, vol.58
, Issue.6
, pp. 683-703
-
-
Kealy, M.J.1
Rockel, M.L.2
-
37
-
-
18144374102
-
Building the unique organization value proposition
-
In M. Schultz, M. J. Hatch, & M. H. Larsen (Eds.), Oxford: Oxford University Press
-
Knox, S., Maklan, S., & Thompson, K. E. (2000). Building the unique organization value proposition. In M. Schultz, M. J. Hatch, & M. H. Larsen (Eds.), The expressive organization: Linking identity, reputation, and the corporate brand (pp. 115-1377). Oxford: Oxford University Press.
-
(2000)
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
, pp. 115-1377
-
-
Knox, S.1
Maklan, S.2
Thompson, K.E.3
-
38
-
-
84986099191
-
Multiplicity in corporate identity strategy
-
Leitch, S., & Motion, J. (1999). Multiplicity in corporate identity strategy. Corporate Communications: An International Journal, 4(4), 193-199.
-
(1999)
Corporate Communications: An International Journal
, vol.4
, Issue.4
, pp. 193-199
-
-
Leitch, S.1
Motion, J.2
-
39
-
-
0040725843
-
Marketing higher education: Benefits and risks for the American academic system
-
Litten, L. H. (1980). Marketing higher education: Benefits and risks for the American academic system. The Journal of Higher Education, 51(1), 40-59.
-
(1980)
The Journal of Higher Education
, vol.51
, Issue.1
, pp. 40-59
-
-
Litten, L.H.1
-
40
-
-
84986090703
-
Towards a framework for managing corporate identity
-
Markwick, N., & Fill, C. (1997). Towards a framework for managing corporate identity. European Journal of Marketing, 31(5-6), 396-409.
-
(1997)
European Journal of Marketing
, vol.31
, Issue.5-6
, pp. 396-409
-
-
Markwick, N.1
Fill, C.2
-
42
-
-
18844457565
-
The role of corporate identity in the higher education sector: A case study
-
Melewar, T. C. & Akel, S. (2005). The role of corporate identity in the higher education sector: A case study. Corporate Communications: An International Journal, 10(1), 41-57.
-
(2005)
Corporate Communications: An International Journal
, vol.10
, Issue.1
, pp. 41-57
-
-
Melewar, T.C.1
Akel, S.2
-
44
-
-
70849085178
-
Communal and exchange relationships: New research and old controversies
-
July, Vancouver, British Columbia
-
Mills, J., & Clark, M. S. (1988, July). Communal and exchange relationships: New research and old controversies. Invited address at the biannual meeting of the International Society for the Study of Personal Relationships, Vancouver, British Columbia.
-
(1988)
Invited Address at the Biannual Meeting of the International Society for the Study of Personal Relationships
-
-
Mills, J.1
Clark, M.S.2
-
45
-
-
0002547549
-
Communal and exchange relationships: Controversies and research
-
In R. Erber & R. Gilmour (Eds.), Hillsdale, NJ: Lawrence Erlbaum Associations
-
Mills, J., & Clark, M. S. (1994). Communal and exchange relationships: Controversies and research. In R. Erber & R. Gilmour (Eds.), Theoretical frameworks for personal relationships (pp. 29-42). Hillsdale, NJ: Lawrence Erlbaum Associations.
-
(1994)
Theoretical Frameworks for Personal Relationships
, pp. 29-42
-
-
Mills, J.1
Clark, M.S.2
-
46
-
-
84904359560
-
Image and reputation of higher education institutions in students' retention decisions
-
Nguyen, N., & LeBlanc, G. (2001). Image and reputation of higher education institutions in students' retention decisions. The International Journal of Educational Management, 15(6), 303-311.
-
(2001)
The International Journal of Educational Management
, vol.15
, Issue.6
, pp. 303-311
-
-
Nguyen, N.1
Leblanc, G.2
-
47
-
-
0141513728
-
-
New York: St. Martin's press
-
O'Hair, D., Friedrich, G. W., Wiemann, J. M., & Wiemann, M. O. (1995). Competent communication. New York: St. Martin's press.
-
(1995)
Competent Communication
-
-
O'hair, D.1
Friedrich, G.W.2
Wiemann, J.M.3
Wiemann, M.O.4
-
48
-
-
0004245322
-
-
Newbury Park, CA: Sage
-
Price, V. (1992). Public opinion. Newbury Park, CA: Sage.
-
(1992)
Public Opinion
-
-
Price, V.1
-
49
-
-
84989092289
-
The social construction of reputation: Certification contests, legitimation, and the survival of organizations in the American automobile industry: 1985-1912
-
Rao, H. (1994). The social construction of reputation: Certification contests, legitimation, and the survival of organizations in the American automobile industry: 1985-1912. Strategic Management Journal, 15, 29-44.
-
(1994)
Strategic Management Journal
, vol.15
, pp. 29-44
-
-
Rao, H.1
-
50
-
-
67349244239
-
-
Unpublished manuscript, University of Maryland, College Park, Maryland
-
Rindova, V. P., & Kotha, S. (2001). Accumulating reputation through strategic action flows: Lessons from Amazon.com and its competitors in Internet retailing. Unpublished manuscript, University of Maryland, College Park, Maryland.
-
(2001)
Accumulating Reputation Through Strategic Action Flows: Lessons from Amazon. Com and Its Competitors in Internet Retailing
-
-
Rindova, V.P.1
Kotha, S.2
-
51
-
-
23244456706
-
Sticky reputation: Analyzing a ranking system
-
Schultz, M., Mouritsen, J., & Gabrielsen, G. (2001). Sticky reputation: Analyzing a ranking system. Corporate Reputation Review, 4, 24-41.
-
(2001)
Corporate Reputation Review
, vol.4
, pp. 24-41
-
-
Schultz, M.1
Mouritsen, J.2
Gabrielsen, G.3
-
53
-
-
38249001251
-
Academic reputations: The process of formation and decay
-
Theus, K. T. (1993). Academic reputations: The process of formation and decay. Public Relations Review, 19(3), 277-291.
-
(1993)
Public Relations Review
, vol.19
, Issue.3
, pp. 277-291
-
-
Theus, K.T.1
-
54
-
-
84937311280
-
Conceptualizing and assessing organizational image: Model images, commitment, and communication
-
March
-
Treadwell, D. F. & Harrison, T. M. (1994, March). Conceptualizing and assessing organizational image: Model images, commitment, and communication. Communication Monographs, 61(1), 63-85.
-
(1994)
Communication Monographs
, vol.61
, Issue.1
, pp. 63-85
-
-
Treadwell, D.F.1
Harrison, T.M.2
-
55
-
-
84951266627
-
Research perspectives on the public
-
In R. L. Heath (Ed.), Thousand Oaks, CA: Sage
-
Vasquez, G. M., & Taylor, M. (2001). Research perspectives on "the public." In R. L. Heath (Ed.), Handbook of public relations (pp. 139-154). Thousand Oaks, CA: Sage.
-
(2001)
Handbook of Public Relations
, pp. 139-154
-
-
Vasquez, G.M.1
Taylor, M.2
-
56
-
-
84992969565
-
The effects of organization-public relationships outcomes on cognitive representations of organizations and overall evaluations of organizational performance
-
Yang, S. U., & Grunig, J. E. (2005). The effects of organization-public relationships outcomes on cognitive representations of organizations and overall evaluations of organizational performance. Journal of Communication Management 9(4), 305-326.
-
(2005)
Journal of Communication Management
, vol.9
, Issue.4
, pp. 305-326
-
-
Yang, S.U.1
Grunig, J.E.2
|