Values and collective self-esteem as predictors of consumer susceptibility to interpersonal influence among university students

International Marketing Review

Volumn 22, Issue 1, 2005, Pages 7-33

  Kropp, Fredric ^a   Lavack, Anne M ^b   Silvera, David H ^c  

^a MONTEREY INSTITUTE OF INTERNATIONAL STUDIES   (United States)

^b UNIVERSITY OF REGINA   (Canada)

^c UNIVERSITY OF TROMSØ   (Norway)

Author keywords

Consumer behaviour; Cross cultural management; National cultures; Self esteem

Indexed keywords

EID: 18844446429     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330510581154     Document Type: Article

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