메뉴 건너뛰기




Volumn 5, Issue , 2009, Pages 3-37

Consumer judgment from a dual-systems perspective: Recent evidence and emerging issues

Author keywords

[No Author keywords available]

Indexed keywords


EID: 78651273679     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/S1548-6435(2008)0000005005     Document Type: Article
Times cited : (8)

References (153)
  • 1
    • 30344436956 scopus 로고    scopus 로고
    • Role of relationship norms in processing brand information
    • DOI 10.1086/497557
    • Aggarwal, Pankaj, and Sharmistha Law. 2005. "Role of Relationship Norms in Processing Brand Information." Journal of Consumer Research 32 (3), 453-64. (Pubitemid 43060447)
    • (2005) Journal of Consumer Research , vol.32 , Issue.3 , pp. 453-464
    • Aggarwal, P.1    Law, S.2
  • 2
    • 4043055849 scopus 로고    scopus 로고
    • Answering questions about questions: A persuasion knowledge perspective for understanding the effects of rhetorical questions
    • DOI 10.1086/383421
    • Ahluwalia, Rohini, and Robert E. Burnkrant. 2004. "Answering Questions About Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions." Journal of Consumer Research 31 (1), 26-42. (Pubitemid 39080393)
    • (2004) Journal of Consumer Research , vol.31 , Issue.1 , pp. 26-42
    • Ahluwalia, R.1    Burnkrant, R.E.2
  • 4
    • 0000355356 scopus 로고
    • Integration theory and attitude change
    • Anderson, Norman H. 1971. "Integration Theory and Attitude Change." Psychological Review 78 (3), 171-206.
    • (1971) Psychological Review , vol.78 , Issue.3 , pp. 171-206
    • Anderson, N.H.1
  • 5
    • 0034400201 scopus 로고    scopus 로고
    • The persuasive impact of reported group opinions on individuals low vs. High in need for cognition: Rationalization vs. Biased elaboration?
    • Areni, Charles S., M. Elizabeth Ferrell, and James B. Wilcox. 2000. "The Persuasive Impact of Reported Group Opinions on Individuals Low vs. High in Need for Cognition: Rationalization vs. Biased Elaboration?" Psychology & Marketing 17 (10), 855-75.
    • (2000) Psychology & Marketing , vol.17 , Issue.10 , pp. 855-875
    • Areni, C.S.1    Ferrell, M.E.2    Wilcox, J.B.3
  • 7
    • 33845780219 scopus 로고    scopus 로고
    • A cue alone or a probe to think? The dual role of affect in product evaluations
    • Bakamitsos, Georgios A. 2006. "A Cue Alone or a Probe to Think? The Dual Role of Affect in Product Evaluations." Journal of Consumer Research 33 (3), 403-12.
    • (2006) Journal of Consumer Research , vol.33 , Issue.3 , pp. 403-412
    • Bakamitsos, G.A.1
  • 8
    • 34548258436 scopus 로고    scopus 로고
    • The social unconscious
    • ed. Marilynn B. Brewer and Miles Hewstone. Malden, MA: Blackwell
    • Banaji, Mahzarin R., Kristi M. Lemm, and Siri J. Carpenter. 2004. "The Social Unconscious." in Social Cognition, ed. Marilynn B. Brewer and Miles Hewstone. Malden, MA: Blackwell, 28-53.
    • (2004) Social Cognition , pp. 28-53
    • Banaji, M.R.1    Lemm, K.M.2    Carpenter, S.J.3
  • 9
    • 0036102053 scopus 로고    scopus 로고
    • Yielding to Temptation: Self-Control Failure, Impulsive Purchasing, and Consumer Behavior
    • DOI 10.1086/338209
    • Baumeister, Roy F. 2002. "Yielding to Temptation: Self-Control Failure, Impulsive Purchasing, and Consumer Behavior." Journal of Consumer Research 28 (4), 670-76. (Pubitemid 37195135)
    • (2002) Journal of Consumer Research , vol.28 , Issue.4 , pp. 670-676
    • Baumeister, R.F.1
  • 10
    • 0031049598 scopus 로고    scopus 로고
    • Deciding advantageously before knowing the advantageous strategy
    • Bechara, Antoine, Hanna Damasio, Daniel Tranel, and Antonio R. Damasio. 1997. "Deciding Advantageously before Knowing the Advantageous Strategy." Science 275 (5304), 1293-94.
    • (1997) Science , vol.275 , Issue.5304 , pp. 1293-1294
    • Bechara, A.1    Damasio, H.2    Tranel, D.3    Damasio, A.R.4
  • 13
    • 0002046520 scopus 로고
    • A dual process model of impression formation
    • Hillsdale, NJ; England: Lawrence Erlbaum, ed. Thomas K. Srull and Robert S. Wyer, Jr.
    • Brewer, Marilynn B. 1988. "A Dual Process Model of Impression Formation." in Advances in Social Cognition, ed. Thomas K. Srull and Robert S. Wyer, Jr., 1-36. Hillsdale, NJ; England: Lawrence Erlbaum.
    • (1988) Advances in Social Cognition , pp. 1-36
    • Brewer, M.B.1
  • 14
    • 17044458529 scopus 로고    scopus 로고
    • Self-Validation of Cognitive Responses to Advertisements
    • DOI 10.1086/380289
    • Briñol, Pablo, Richard E. Petty, and Zakary L. Tormala. 2004. "Self-Validation of Cognitive Responses to Advertisements." Journal of Consumer Research 30 (4), 559-73. (Pubitemid 38545484)
    • (2004) Journal of Consumer Research , vol.30 , Issue.4 , pp. 559-573
    • Brinol, P.1    Petty, R.E.2    Tormala, Z.L.3
  • 16
    • 12844281966 scopus 로고    scopus 로고
    • The skeptical shopper: A metacognitive account for the effects of default options on choice
    • DOI 10.1086/425087
    • Brown, Christina L., and Aradhna Krishna. 2004. "The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice." Journal of Consumer Research 31 (3), 529-39. (Pubitemid 40166852)
    • (2004) Journal of Consumer Research , vol.31 , Issue.3 , pp. 529-539
    • Brown, C.L.1    Krishna, A.2
  • 17
    • 9744266703 scopus 로고    scopus 로고
    • Is the implicit association test a valid and valuable measure of implicit consumer social cognition?
    • Brunel, Frederic F., Brian C. Tietje, and Anthony G. Greenwald. 2004. "Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?" Journal of Consumer Psychology 14 (4), 385-404. (Pubitemid 39583457)
    • (2004) Journal of Consumer Psychology , vol.14 , Issue.4 , pp. 385-404
    • Brunel, F.F.1    Tietje, B.C.2    Greenwald, A.G.3
  • 19
    • 0001739168 scopus 로고
    • Effects of need for cognition on message evaluation, recall, and persuasion
    • Cacioppo, John T., Richard E. Petty, and Katherine J. Morris. 1983. "Effects of Need for Cognition on Message Evaluation, Recall, and Persuasion." Journal of Personality and Social Psychology 45 (4), 805-18.
    • (1983) Journal of Personality and Social Psychology , vol.45 , Issue.4 , pp. 805-818
    • Cacioppo, J.T.1    Petty, R.E.2    Morris, K.J.3
  • 20
    • 85047681068 scopus 로고
    • Heuristic versus systematic information processing and the use of source versus message cues in persuasion
    • Chaiken, Shelly. 1980. "Heuristic Versus Systematic Information Processing and the Use of Source Versus Message Cues in Persuasion." Journal of Personality and Social Psychology 39 (5), 752-66.
    • (1980) Journal of Personality and Social Psychology , vol.39 , Issue.5 , pp. 752-766
    • Chaiken, S.1
  • 22
    • 0002413634 scopus 로고    scopus 로고
    • The heuristic-systematic model in its broader context
    • New York: Guilford Press, ed. S. Chaiken and Y. Trope
    • Chen, Serena, and Shelly Chaiken. 1999. "The Heuristic-Systematic Model in its Broader Context." In Dual- Process Theories in Social Psychology, ed. S. Chaiken and Y. Trope, 73-96. New York: Guilford Press.
    • (1999) Dual- Process Theories in Social Psychology , pp. 73-96
    • Chen, S.1    Shelly, C.2
  • 23
    • 0000724127 scopus 로고
    • Affect and consumer behavior
    • ed. T.S. Robertson and H.H. Dassarjian. Englewood Cliffs, NJ: Prentice Hall
    • Cohen, Joel B., and C.S. Areni. 1991. "Affect and Consumer Behavior." in Handbook of Consumer Behavior, ed. T.S. Robertson and H.H. Dassarjian. Englewood Cliffs, NJ: Prentice Hall.
    • (1991) Handbook of Consumer Behavior
    • Cohen, J.B.1    Areni, C.S.2
  • 24
    • 33745786546 scopus 로고    scopus 로고
    • A Multiple Pathway Anchoring and Adjustment (MPAA) model of attitude generation and recruitment
    • DOI 10.1086/504121
    • Cohen, Joel B., and Americus Reed. 2006. "A Multiple Pathway Anchoring and Adjustment (Mpaa) Model of Attitude Generation and Recruitment." Journal of Consumer Research 33 (1), 1-15. (Pubitemid 44023303)
    • (2006) Journal of Consumer Research , vol.33 , Issue.1 , pp. 1-15
    • Cohen, J.B.1    Reed II, A.2
  • 26
    • 0034338887 scopus 로고    scopus 로고
    • The costs and benefits of consuming
    • Csikszentmihalyi, Mihaly. 2000. "The Costs and Benefits of Consuming." Journal of Consumer Research 27 (2), 267-72.
    • (2000) Journal of Consumer Research , vol.27 , Issue.2 , pp. 267-272
    • Csikszentmihalyi, M.1
  • 28
    • 33646404066 scopus 로고    scopus 로고
    • The influence of ease of retrieval on judgment as a function of attention to subjective experience
    • DOI 10.1207/s15327663jcp1602-9
    • Danziger, Shai, Simone Moran, and Vered Rafaely. 2006. "The Influence of Ease of Retrieval on Judgment as a Function of Attention to Subjective Experience." Journal of Consumer Psychology 16 (2), 191-95. (Pubitemid 43679569)
    • (2006) Journal of Consumer Psychology , vol.16 , Issue.2 , pp. 191-195
    • Danziger, S.1    Moran, S.2    Rafaely, V.3
  • 29
    • 33845741553 scopus 로고    scopus 로고
    • The importance and functional significance of affective cues in consumer choice
    • Darke, Peter R., Amitava Chattopadhyay, and Laurence Ashworth. 2006. "The Importance and Functional Significance of Affective Cues in Consumer Choice." Journal of Consumer Research 33 (3), 322-28.
    • (2006) Journal of Consumer Research , vol.33 , Issue.3 , pp. 322-328
    • Darke, P.R.1    Chattopadhyay, A.2    Ashworth, L.3
  • 30
    • 34247259596 scopus 로고    scopus 로고
    • The defensive consumer: Advertising deception, defensive processing, and distrust
    • Darke, Peter R., and Robin J.B. Ritchie. 2007. "The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust." Journal of Marketing Research (JMR) 44 (1), 114-27.
    • (2007) Journal of Marketing Research (JMR) , vol.44 , Issue.1 , pp. 114-127
    • Darke, P.R.1    Ritchie, R.J.B.2
  • 31
    • 25144451557 scopus 로고
    • Stereotypes and prejudice: Their automatic and controlled components
    • Devine, Patricia G. 1989. "Stereotypes and Prejudice: Their Automatic and Controlled Components." Journal of Personality and Social Psychology 56 (1), 5-18.
    • (1989) Journal of Personality and Social Psychology , vol.56 , Issue.1 , pp. 5-18
    • Devine, P.G.1
  • 32
    • 0034402247 scopus 로고    scopus 로고
    • Trying hard or hardly trying: An analysis of context effects in choice
    • Dhar, Ravi, Stephen M. Nowlis, and Steven J. Sherman. 2000. "Trying Hard or Hardly Trying: An Analysis of Context Effects in Choice." Journal of Consumer Psychology 9 (4), 189-200.
    • (2000) Journal of Consumer Psychology , vol.9 , Issue.4 , pp. 189-200
    • Dhar, R.1    Nowlis, S.M.2    Sherman, S.J.3
  • 33
    • 8744256390 scopus 로고    scopus 로고
    • Think different: The merits of unconscious thought in preference development and decision making
    • DOI 10.1037/0022-3514.87.5.586
    • Dijksterhuis, Ap. 2004. "Think Different: The Merits of Unconscious Thought in Preference Development and Decision Making." Journal of Personality and Social Psychology 87 (5), 586-98. (Pubitemid 39525574)
    • (2004) Journal of Personality and Social Psychology , vol.87 , Issue.5 , pp. 586-598
    • Dijksterhuis, A.1
  • 34
    • 25444440161 scopus 로고    scopus 로고
    • The unconscious consumer: Effects of environment on consumer behavior
    • DOI 10.1207/s15327663jcp1503-3
    • Dijksterhuis, Ap, Pamela K. Smith, Rick B. Van Baaren, and Daniel H. J. Wigboldus. 2005. "The Unconscious Consumer: Effects of Environment on Consumer Behavior." Journal of Consumer Psychology 15 (3), 193-202. (Pubitemid 41366507)
    • (2005) Journal of Consumer Psychology , vol.15 , Issue.3 , pp. 193-202
    • Dijksterhuis, A.1    Smith, P.K.2    Van Baaren, R.B.3    Wigboldus, D.H.J.4
  • 35
    • 4043124015 scopus 로고    scopus 로고
    • The rationalizing effects of cognitive load on emotion-based trade-off avoidance
    • DOI 10.1086/383424
    • Drolet, Aimee, and Mary Frances Luce. 2004. "The Rationalizing Effects of Cognitive Load on Emotion- Based Trade-Off Avoidance." Journal of Consumer Research 31 (1), 63-77. (Pubitemid 39080396)
    • (2004) Journal of Consumer Research , vol.31 , Issue.1 , pp. 63-77
    • Drolet, A.1    Luce, M.F.2
  • 36
    • 0003714701 scopus 로고
    • Orlando, FL: Harcourt Brace Jovanovich College Publishers
    • Eagly, Alice H., and Shelly Chaiken. 1993. The Psychology of Attitudes. Orlando, FL: Harcourt Brace Jovanovich College Publishers.
    • (1993) The Psychology of Attitudes
    • Eagly, A.H.1    Chaiken, S.2
  • 37
    • 0000488510 scopus 로고
    • Cognitive-experiential self-theory: An integrative theory of personality
    • New York: Guilford Press, ed. Rebecca C. Curtis
    • Epstein, Seymour. 1991. "Cognitive-Experiential Self-Theory: An Integrative Theory of Personality." In The Relational Self: Theoretical Convergences in Psychoanalysis and Social Psychology, ed. Rebecca C. Curtis, 111-37. New York: Guilford Press.
    • (1991) The Relational Self: Theoretical Convergences in Psychoanalysis and Social Psychology , pp. 111-137
    • Epstein, S.1
  • 38
    • 0242305779 scopus 로고    scopus 로고
    • Cognitive-experiential self-theory of personality
    • Hoboken, NJ: John Wiley & Sons, eds. T. Millon & M. J. Lerner
    • Epstein, Seymour. (2003). "Cognitive-Experiential Self-Theory of Personality." In Handbook of Psychology: Personality and Social Psychology, Vol. 5, eds. T. Millon & M. J. Lerner, 159-84. Hoboken, NJ: John Wiley & Sons.
    • (2003) Handbook of Psychology: Personality and Social Psychology , vol.5 , pp. 159-184
    • Epstein, S.1
  • 39
    • 0026813238 scopus 로고
    • Irrational reactions to negative outcomes: Evidence for two conceptual systems
    • Epstein, Seymour, Abigail Lipson, Carolyn Holstein, and Eileen Huh. 1992. "Irrational Reactions to Negative Outcomes: Evidence for Two Conceptual Systems." Journal of Personality and Social Psychology, 62 (2), 328-339.
    • (1992) Journal of Personality and Social Psychology , vol.62 , Issue.2 , pp. 328-339
    • Epstein, S.1    Lipson, A.2    Holstein, C.3    Huh, E.4
  • 40
    • 0030209604 scopus 로고    scopus 로고
    • Individual Differences in Intuitive-Experiential and analytical-Rational thinking styles
    • Epstein, Seymour, Rosemary Pacini, Veronika Denes-Raj, and Harriet Heier. 1996. "Individual Differences in Intuitive-Experiential and Analytical-Rational Thinking Styles." Journal of Personality and Social Psychology 71 (2), 390-405. (Pubitemid 126418547)
    • (1996) Journal of Personality and Social Psychology , vol.71 , Issue.2 , pp. 390-405
    • Epstein, S.1    Pacini, R.2    Denes-Raj, V.3    Heier, H.4
  • 41
    • 4043145032 scopus 로고    scopus 로고
    • Brand credibility, brand consideration, and choice
    • DOI 10.1086/383434
    • Erdem, Tulin, and Joffre Swait. 2004. "Brand Credibility, Brand Consideration, and Choice." Journal of Consumer Research 31 (1), 191-98. (Pubitemid 39080406)
    • (2004) Journal of Consumer Research , vol.31 , Issue.1 , pp. 191-198
    • Erdem, T.1    Swait, J.2
  • 42
    • 2342555665 scopus 로고    scopus 로고
    • Narrative Processing: Building consumer connections to brands
    • Escalas, Jennifer Edson. 2004. "Narrative Processing: Building Consumer Connections to Brands." Journal of Consumer Psychology 14 (1/2), 168-80. (Pubitemid 38597473)
    • (2004) Journal of Consumer Psychology , vol.14 , Issue.1-2 , pp. 168-180
    • Escalas, J.E.1
  • 43
    • 34250750251 scopus 로고    scopus 로고
    • An examination of different explanations for the mere exposure effect
    • Fang, Xiang, Surendra Singh, and Rohini Ahluwalia. 2007. "An Examination of Different Explanations for the Mere Exposure Effect." Journal of Consumer Research 34 (1), 97-103.
    • (2007) Journal of Consumer Research , vol.34 , Issue.1 , pp. 97-103
    • Fang, X.1    Singh, S.2    Ahluwalia, R.3
  • 45
    • 0013107307 scopus 로고    scopus 로고
    • Implicit measures in social cognition research: Their meaning and uses
    • Fazio, Russel H., and Michael A. Olson. 2003. "Implicit Measures in Social Cognition Research: Their Meaning and Uses." Annual Review of Psychology 54, 297-27.
    • (2003) Annual Review of Psychology , vol.54 , pp. 297-237
    • Fazio, R.H.1    Olson, M.A.2
  • 48
    • 0002067306 scopus 로고
    • A continuum model of impression formation: From category-based to individuating processes as a function of information, motivation, and attention
    • Fiske, S.T., and S.L. Nueberg. 1988. "A Continuum Model of Impression Formation: From Category-Based to Individuating Processes as a Function of Information, Motivation, and Attention." Advances in Experimental Social Psychology 23, 1-108.
    • (1988) Advances in Experimental Social Psychology , vol.23 , pp. 1-108
    • Fiske, S.T.1    Nueberg, S.L.2
  • 49
    • 0029204842 scopus 로고
    • Mood and judgment: The affect infusion model (aim)
    • Forgas, Joseph P. 1995. "Mood and Judgment: The Affect Infusion Model (Aim)." Psychological Bulletin 117 (1), 39-66.
    • (1995) Psychological Bulletin , vol.117 , Issue.1 , pp. 39-66
    • Forgas, J.P.1
  • 50
    • 21344490393 scopus 로고
    • The persuasion knowledge model: How people cope with persuasion attempts
    • Friestad, Marian, and Peter Wright. 1994. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts." Journal of Consumer Research 21 (1), 1-31.
    • (1994) Journal of Consumer Research , vol.21 , Issue.1 , pp. 1-31
    • Friestad, M.1    Wright, P.2
  • 51
    • 33748124141 scopus 로고    scopus 로고
    • Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change
    • DOI 10.1037/0033-2909.132.5.692
    • Gawronski, Bertram, and Galen V. Bodenhausen. 2006. "Associative and Propositional Processes in Evaluation: An Integrative Review of Implicit and Explicit Attitude Change." Psychological Bulletin 132 (5), 692-731. (Pubitemid 44306752)
    • (2006) Psychological Bulletin , vol.132 , Issue.5 , pp. 692-731
    • Gawronski, B.1    Bodenhausen, G.V.2
  • 53
    • 84993708215 scopus 로고    scopus 로고
    • What do implicit measures tell us? Scrutinizing the validity of three common assumptions
    • Gawronski, Bertram, Etienne P. LeBel, and Kurt R. Peters. 2007. "What Do Implicit Measures Tell Us? Scrutinizing the Validity of Three Common Assumptions." Perspectives on Psychological Science 2 (2), 181-93.
    • (2007) Perspectives on Psychological Science , vol.2 , Issue.2 , pp. 181-193
    • Gawronski, B.1    Lebel, E.P.2    Peters, K.R.3
  • 55
    • 58149205679 scopus 로고
    • The trouble of thinking: Activation and application of stereotypic beliefs
    • Gilbert, Daniel T., and J. Gregory Hixon. 1991. "The Trouble of Thinking: Activation and Application of Stereotypic Beliefs." Journal of Personality and Social Psychology 60 (4), 509-17.
    • (1991) Journal of Personality and Social Psychology , vol.60 , Issue.4 , pp. 509-517
    • Gilbert, D.T.1    Hixon, J.G.2
  • 57
  • 59
    • 0034327921 scopus 로고    scopus 로고
    • The role of transportation in the persuasiveness of public narratives
    • Green, Melanie C., and Timothy C. Brock. 2000. "The Role of Transportation in the Persuasiveness of Public Narratives." Journal of Personality and Social Psychology 79 (5), 701-21.
    • (2000) Journal of Personality and Social Psychology , vol.79 , Issue.5 , pp. 701-721
    • Green, M.C.1    Brock, T.C.2
  • 60
    • 0029202423 scopus 로고
    • Implicit social cognition: Attitudes, self-esteem, and stereotypes
    • Greenwald, Anthony G., and Mahzarin R. Banaji. 1995. "Implicit Social Cognition: Attitudes, Self-Esteem, and Stereotypes." Psychological Review, 102(1), 4-27.
    • (1995) Psychological Review , vol.102 , Issue.1 , pp. 4-27
    • Greenwald, A.G.1    Banaji, M.R.2
  • 61
    • 2142709671 scopus 로고    scopus 로고
    • Asymmetric Association of Liking and Disliking Judgments: So What's Not to Like?
    • DOI 10.1086/380291
    • Herr, Paul M., and Christine M. Page. 2004. "Asymmetric Association of Liking and Disliking Judgments: So What's Not to Like?" Journal of Consumer Research 30 (4), 588-601. (Pubitemid 38545486)
    • (2004) Journal of Consumer Research , vol.30 , Issue.4 , pp. 588-601
    • Herr, P.M.1    Page, C.M.2
  • 62
    • 26444502065 scopus 로고    scopus 로고
    • A meta-analysis on the correlation between the Implicit Association Test and explicit self-report measures
    • DOI 10.1177/0146167205275613
    • Hofmann, Wilhelm, Bertram Gawronski, Tobias Gschwendner, Huy Le, and Manfred Schmitt. 2005. "A Meta- Analysis on the Correlation between the Implicit Association Test and Explicit Self-Report Measures." Personality and Social Psychology Bulletin 31 (10), 1369-85. (Pubitemid 41422572)
    • (2005) Personality and Social Psychology Bulletin , vol.31 , Issue.10 , pp. 1369-1385
    • Hofmann, W.1    Gawronski, B.2    Gschwendner, T.3    Le, H.4    Schmitt, M.5
  • 63
    • 0010838484 scopus 로고    scopus 로고
    • Chicago: University of Chicago Press
    • Hogarth, Robin M. 2001. Educating Intuition. Chicago: University of Chicago Press.
    • (2001) Educating Intuition
    • Hogarth, R.M.1
  • 65
    • 34250186375 scopus 로고    scopus 로고
    • Transfer-appropriate processing, response fluency, and the mere measurement effect
    • Janiszewski, Chris, and Elise Chandon. 2007. "Transfer-Appropriate Processing, Response Fluency, and the Mere Measurement Effect." Journal of Marketing Research (JMR) 44 (2), 309-23.
    • (2007) Journal of Marketing Research (JMR) , vol.44 , Issue.2 , pp. 309-323
    • Janiszewski, C.1    Chandon, E.2
  • 66
    • 0035540362 scopus 로고    scopus 로고
    • Effects of brand logo complexity, repetition, and spacing on processing fluency and judgment
    • Janiszewski, Chris, and Tom Meyvis. 2001. "Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment." Journal of Consumer Research 28 (1), 18-32.
    • (2001) Journal of Consumer Research , vol.28 , Issue.1 , pp. 18-32
    • Janiszewski, C.1    Meyvis, T.2
  • 67
    • 2342499085 scopus 로고    scopus 로고
    • Exploring Differences in Attitudes between Light and Heavy Brand Users
    • Jewell, Robert D., and H. Rao Unnava. 2004. "Exploring Differences in Attitudes between Light and Heavy Brand Users." Journal of Consumer Psychology 14 (1/2), 75-80. (Pubitemid 38597463)
    • (2004) Journal of Consumer Psychology , vol.14 , Issue.1-2 , pp. 75-80
    • Jewell, R.D.1    Unnava, H.R.2
  • 68
    • 85062285166 scopus 로고
    • Consumer involvement and deception from implied advertising claims
    • Johar, Gita V. 1995. "Consumer Involvement and Deception from Implied Advertising Claims." Journal of Marketing Research 32 (3), 267-79.
    • (1995) Journal of Marketing Research , vol.32 , Issue.3 , pp. 267-279
    • Johar, G.V.1
  • 69
    • 0242267471 scopus 로고    scopus 로고
    • A Perspective on Judgment and Choice: Mapping Bounded Rationality
    • DOI 10.1037/0003-066X.58.9.697
    • Kahneman, Daniel. 2003. "A Perspective on Judgment and Choice: Mapping Bounded Rationality." American Psychologist 58 (9), 697-720. (Pubitemid 37340820)
    • (2003) American Psychologist , vol.58 , Issue.9 , pp. 697-720
    • Kahneman, D.1
  • 70
    • 0013305901 scopus 로고    scopus 로고
    • Representativeness revisited: Attribute substitution in intuitive judgment
    • ed. Thomas Gilovich, Dale Griffin, and Daniel Kahneman, New York: Cambridge University Press
    • Kahneman, Daniel, and Shane Frederick. 2002. "Representativeness Revisited: Attribute Substitution in Intuitive Judgment." in Heuristics and Biases: The Psychology of Intuitive Judgment, ed. Thomas Gilovich, Dale Griffin, and Daniel Kahneman, 49-81. New York: Cambridge University Press.
    • (2002) Heuristics and Biases: The Psychology of Intuitive Judgment , pp. 49-81
    • Kahneman, D.1    Frederick, S.2
  • 71
    • 33745800216 scopus 로고    scopus 로고
    • Beauty and the beholder: Toward an integrative model of communication source effects
    • DOI 10.1086/504143
    • Kang, Yong-Soon, and Paul M. Herr. 2006. "Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects." Journal of Consumer Research 33 (1), 123-30. (Pubitemid 44023319)
    • (2006) Journal of Consumer Research , vol.33 , Issue.1 , pp. 123-130
    • Kang, Y.-S.1    Herr, P.M.2
  • 72
    • 33645086628 scopus 로고    scopus 로고
    • When should consumers and managers trust their intuition?
    • DOI 10.1207/s15327663jcp1601-4
    • Kardes, Frank R. 2006. "When Should Consumers and Managers Trust Their Intuition?" Journal of Consumer Psychology 16 (1), 20-24. (Pubitemid 43426187)
    • (2006) Journal of Consumer Psychology , vol.16 , Issue.1 , pp. 20-24
    • Kardes, F.R.1
  • 73
    • 8744223546 scopus 로고    scopus 로고
    • The role of selective information processing in price-quality inference
    • DOI 10.1086/422115
    • Kardes, Frank R., Maria L. Cronley, James J. Kellaris, and Steven S. Posavac. 2004. "The Role of Selective Information Processing in Price-Quality Inference." Journal of Consumer Research 31 (2), 368-74. (Pubitemid 39518981)
    • (2004) Journal of Consumer Research , vol.31 , Issue.2 , pp. 368-374
    • Kardes, F.R.1    Cronley, M.L.2    Kellaris, J.J.3    Posavac, S.S.4
  • 74
    • 21144478550 scopus 로고
    • Conceptualizing, measuring, and managing customer-based brand equity
    • Keller, Kevin L. 1993. "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity." Journal of Marketing 57 (1), 1-22.
    • (1993) Journal of Marketing , vol.57 , Issue.1 , pp. 1-22
    • Keller, K.L.1
  • 75
    • 12844281965 scopus 로고    scopus 로고
    • Goal seeker and persuasion sentry: How consumer targets respond to interpersonal marketing persuasion
    • DOI 10.1086/425092
    • Kirmani, Amna, and Margaret C. Campbell. 2004. "Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion." Journal of Consumer Research 31 (3), 573-82. (Pubitemid 40166857)
    • (2004) Journal of Consumer Research , vol.31 , Issue.3 , pp. 573-582
    • Kirmani, A.1    Campbell, M.C.2
  • 76
    • 0026938860 scopus 로고
    • Cognitive-experiential self-theory and subjective probability: Further evidence for two conceptual systems
    • Kirkpatrick, Lee A., and Seymour Epstein. 1992. "Cognitive- Experiential Self-Theory and Subjective Probability: Further Evidence for Two Conceptual Systems." Journal of Personality and Social Psychology, 63 (4), 534-44.
    • (1992) Journal of Personality and Social Psychology , vol.63 , Issue.4 , pp. 534-544
    • Kirkpatrick, L.A.1    Epstein, S.2
  • 77
    • 33749170939 scopus 로고    scopus 로고
    • Repenting hyperopia: An analysis of self-control regrets
    • DOI 10.1086/506308
    • Kivetz, Ran, and Anat Keinan. 2006. "Repenting Hyperopia: An Analysis of Self-Control Regrets." Journal of Consumer Research 33 (2), 273-82. (Pubitemid 44476821)
    • (2006) Journal of Consumer Research , vol.33 , Issue.2 , pp. 273-282
    • Kivetz, R.A.N.1    Keinan, A.2
  • 78
    • 0012291133 scopus 로고
    • The sinister attribution error: Paranoid cognition and collective distrust in organizations
    • Kramer, Roderick M. 1994. "The Sinister Attribution Error: Paranoid Cognition and Collective Distrust in Organizations." Motivation and Emotion 18 (2), 199-230.
    • (1994) Motivation and Emotion , vol.18 , Issue.2 , pp. 199-230
    • Kramer, R.M.1
  • 79
    • 0038845217 scopus 로고    scopus 로고
    • Forming impressions from stereotypes, traits, and behaviors: A parallel-constraint-satisfaction theory
    • Kunda, Ziva, and Paul Thagard. 1996. "Forming Impressions from Stereotypes, Traits, and Behaviors: A Parallel-Constraint-Satisfaction Theory." Psychological Review, 103 (2), 284-308.
    • (1996) Psychological Review , vol.103 , Issue.2 , pp. 284-308
    • Kunda, Z.1    Thagard, P.2
  • 80
    • 55449119333 scopus 로고
    • Thoughts on the relations between emotion and cognition
    • Lazarus, Richard S. 1982. "Thoughts on the Relations Between Emotion and Cognition." American Psychologist 37 (9), 1019-24.
    • (1982) American Psychologist , vol.37 , Issue.9 , pp. 1019-1024
    • Lazarus, R.S.1
  • 81
    • 2442657695 scopus 로고    scopus 로고
    • The effect of conceptual and perceptual fluency on brand evaluation
    • DOI 10.1509/jmkr.41.2.151.28665
    • Lee, Angela Y., and Aparna A. Labroo. 2004. "The Effect of Conceptual and Perceptual Fluency on Brand Evaluation." Journal of Marketing Research (JMR) 41 (2), 151-65. (Pubitemid 38671099)
    • (2004) Journal of Marketing Research , vol.41 , Issue.2 , pp. 151-165
    • Lee, A.Y.1    Labroo, A.A.2
  • 82
    • 0036261811 scopus 로고    scopus 로고
    • A new look at framing effects: Distribution of effect sizes, individual differences, and independence of types of effects
    • Levin, Irwin P., Gary J. Gaeth, Judy Schreiber, and Marco Lauriola. 2002. "A New Look at Framing Effects: Distribution of Effect Sizes, Individual Differences, and Independence of Types of Effects." Organizational Behavior and Human Decision Processes 88 (1), 411-29.
    • (2002) Organizational Behavior and Human Decision Processes , vol.88 , Issue.1 , pp. 411-429
    • Levin, I.P.1    Gaeth, G.J.2    Schreiber, J.3    Lauriola, M.4
  • 83
    • 0031577133 scopus 로고    scopus 로고
    • The self in self-conscious emotions
    • DOI 10.1111/j.1749-6632.1997.tb48251.x
    • Lewis, Michael. 1997. "The Self in Self-Conscious Emotions." in The Self across Psychology: Self- Recognition, Self-Awareness, and the Self Concept, ed. Joan Gay Snodgrass and Robert L. Thompson, 119-42. New York: New York Academy of Sciences. (Pubitemid 27341903)
    • (1997) Annals of the New York Academy of Sciences , vol.818 , pp. 119-142
    • Lewis, M.1
  • 85
    • 0001491930 scopus 로고
    • The role of imagery in information processing: Review and extensions
    • MacInnis, Deborah J., and Linda L. Price. 1987. "The Role of Imagery in Information Processing: Review and Extensions." Journal of Consumer Research 13 (4), 473-91.
    • (1987) Journal of Consumer Research , vol.13 , Issue.4 , pp. 473-491
    • Macinnis, D.J.1    Price, L.L.2
  • 86
    • 0000609656 scopus 로고
    • The influence of message framing and issue involvement
    • Maheswaran, Durairaj, and Joan Meyers-Levy. 1990. "The Influence of Message Framing and Issue Involvement." Journal of Marketing Research 27 (3), 361-67.
    • (1990) Journal of Marketing Research , vol.27 , Issue.3 , pp. 361-367
    • Maheswaran, D.1    Meyers-Levy, J.2
  • 87
    • 34247513108 scopus 로고    scopus 로고
    • Deliberative and automatic bases of suspicion: Empirical evidence of the sinister attribution error
    • Main, Kelley J., Darren W. Dahl, and Peter R. Darke. 2007. "Deliberative and Automatic Bases of Suspicion: Empirical Evidence of the Sinister Attribution Error." Journal of Consumer Psychology 17 (1), 59-69.
    • (2007) Journal of Consumer Psychology , vol.17 , Issue.1 , pp. 59-69
    • Main, K.J.1    Dahl, D.W.2    Darke, P.R.3
  • 88
    • 9744248279 scopus 로고    scopus 로고
    • Predictive validity of the implicit association test in studies of brands, consumer attitudes, and behavior
    • Maison, Dominika, Anthony G. Greenwald, and Ralph H. Bruin. 2004. "Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior." Journal of Consumer Psychology 14 (4), 405-15. (Pubitemid 39583458)
    • (2004) Journal of Consumer Psychology , vol.14 , Issue.4 , pp. 405-415
    • Maison, D.1    Greenwald, A.G.2    Bruin, R.H.3
  • 89
    • 0022780157 scopus 로고
    • Set/reset: Use and disuse of concepts in impression formation
    • Martin, Leonard L. 1986. "Set/Reset: Use and Disuse of Concepts in Impression Formation." Journal of Personality and Social Psychology 51 (3), 493-504.
    • (1986) Journal of Personality and Social Psychology , vol.51 , Issue.3 , pp. 493-504
    • Martin, L.L.1
  • 90
    • 0002774574 scopus 로고
    • Assimilation and contrast as a function of people's willingness and ability to expend effort in forming an impression
    • Martin, Leonard L., John J. Seta, and Rick A. Crelia. 1990. "Assimilation and Contrast as a Function of People's Willingness and Ability to Expend Effort in Forming an Impression." Journal of Personality and Social Psychology 59 (1), 27-37.
    • (1990) Journal of Personality and Social Psychology , vol.59 , Issue.1 , pp. 27-37
    • Martin, L.L.1    Seta, J.J.2    Crelia, R.A.3
  • 91
    • 21144461332 scopus 로고
    • Mood as input: People have to interpret the motivational implications of their moods
    • Martin, Leonard L., David W. Ward, John W. Achee, and Robert S. Wyer. 1993. "Mood as Input: People Have to Interpret the Motivational Implications of Their Moods." Journal of Personality and Social Psychology 64 (3), 317-26.
    • (1993) Journal of Personality and Social Psychology , vol.64 , Issue.3 , pp. 317-326
    • Martin, L.L.1    Ward, D.W.2    Achee, J.W.3    Wyer, R.S.4
  • 92
    • 0002741793 scopus 로고    scopus 로고
    • Experiential value: Conceptualization, measurement and application in the catalog and Internet shopping environment
    • DOI 10.1016/S0022-4359(00)00045-2, PII S0022435900000452
    • Mathwick, Charla, Naresh Malhotra, and Edward Rigdon. 2001. "Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment." Journal of Retailing 77 (1), 39-56. (Pubitemid 33668950)
    • (2001) Journal of Retailing , vol.77 , Issue.1 , pp. 39-56
    • Mathwick, C.1    Malhotra, N.2    Rigdon, E.3
  • 93
    • 8744262108 scopus 로고    scopus 로고
    • Play, flow, and the online search experience
    • DOI 10.1086/422111
    • Mathwick, Charla, and Edward Rigdon. 2004. "Play, Flow, and the Online Search Experience." Journal of Consumer Research 31 (2), 324-32. (Pubitemid 39518977)
    • (2004) Journal of Consumer Research , vol.31 , Issue.2 , pp. 324-332
    • Mathwick, C.1    Rigdon, E.2
  • 94
    • 0029340352 scopus 로고
    • Why there are complementary learning systems in the hippocampus and neocortex: Insights from the successes and failures of connectionist models of learning and memory
    • McClelland, James L., Bruce L. McNaughton, and Randall C. O'Reilly. 1995. "Why There Are Complementary Learning Systems in the Hippocampus and Neocortex: Insights from the Successes and Failures of Connectionist Models of Learning and Memory." Psychological Review 102 (3), 419-57.
    • (1995) Psychological Review , vol.102 , Issue.3 , pp. 419-457
    • McClelland, J.L.1    McNaughton, B.L.2    O'Reilly, R.C.3
  • 95
    • 2342657931 scopus 로고    scopus 로고
    • Exploring Message Framing Outcomes When Systematic, Heuristic, or Both Types of Processing Occur
    • Meyers-Levy, Joan, and Durairaj Maheswaran. 2004. "Exploring Message Framing Outcomes When Systematic, Heuristic, or Both Types of Processing Occur." Journal of Consumer Psychology 14 (1/2), 159-67. (Pubitemid 38597472)
    • (2004) Journal of Consumer Psychology , vol.14 , Issue.1-2 , pp. 159-167
    • Meyers-Levy, J.1    Maheswaran, D.2
  • 99
    • 0038120970 scopus 로고    scopus 로고
    • The influence of goal-directed and experiential activities on online flow experiences
    • Novak, Thomas P., Donna L. Hoffman, and Adam Duhachek. 2003. "The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences." Journal of Consumer Psychology 13 (1), 3-16. (Pubitemid 36703983)
    • (2003) Journal of Consumer Psychology , vol.13 , Issue.1-2 , pp. 3-16
    • Novak, T.P.1    Huffman, D.L.2    Duhachek, A.3
  • 101
    • 18444369660 scopus 로고    scopus 로고
    • The influence of consumer distractions on the effectiveness of food-sampling programs
    • DOI 10.1509/jmkr.42.2.157.62287
    • Nowlis, Stephen M., and Baba Shiv. 2005. "The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs." Journal of Marketing Research (JMR) 42 (2), 157-68. (Pubitemid 40653431)
    • (2005) Journal of Marketing Research , vol.42 , Issue.2 , pp. 157-168
    • Nowlis, S.M.1    Shiv, B.2
  • 102
    • 0033238098 scopus 로고    scopus 로고
    • The relation of rational and experiential information processing styles to personality, basic beliefs, and the ratio-bias phenomenon
    • Pacini, Rosemary, and Seymour Epstein. 1999. "The Relation of Rational and Experiential Information Processing Styles to Personality, Basic Beliefs, and the Ratio-Bias Phenomenon." Journal of Personality and Social Psychology 76 (6), 972-87.
    • (1999) Journal of Personality and Social Psychology , vol.76 , Issue.6 , pp. 972-987
    • Pacini, R.1    Epstein, S.2
  • 103
    • 0001918023 scopus 로고
    • Consumer response to television commercials: The impact of involvement and background music on brand attitude formation
    • Park, C. Whan, and S. Mark Young. 1986. "Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation." Journal of Marketing Research 23 (1), 11-24.
    • (1986) Journal of Marketing Research , vol.23 , Issue.1 , pp. 11-24
    • Park, C.W.1    Young, S.M.2
  • 105
    • 34250785546 scopus 로고    scopus 로고
    • The functions of affect in the construction of preferences
    • ed. Sarah Lichtenstein and Paul Slovic. New York: Cambridge University Press
    • Peters, Ellen. 2006. "The Functions of Affect in the Construction of Preferences." in The Construction of Preference, ed. Sarah Lichtenstein and Paul Slovic. New York: Cambridge University Press, 454-63.
    • (2006) The Construction of Preference , pp. 454-463
    • Peters, E.1
  • 106
    • 84993709970 scopus 로고    scopus 로고
    • Adult age differences in dual information processes: Implications for the role of affective and deliberative processes in older adults' decision making
    • Peters, Ellen, Thomas M. Hess, Daniel Vastfjall, and Corinne Auman. 2007. "Adult Age Differences in Dual Information Processes: Implications for the Role of Affective and Deliberative Processes in Older Adults' Decision Making." Perspectives on Psychological Science 2 (1), 1-23.
    • (2007) Perspectives on Psychological Science , vol.2 , Issue.1 , pp. 1-23
    • Peters, E.1    Hess, T.M.2    Vastfjall, D.3    Auman, C.4
  • 107
    • 30344432656 scopus 로고    scopus 로고
    • Fluency of consumption imagery and the backfire effects of imagery appeals
    • DOI 10.1086/497556
    • Petrova, Petia K., and Robert B. Cialdini. 2005. "Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals." Journal of Consumer Research 32 (3), 442-52. (Pubitemid 43060446)
    • (2005) Journal of Consumer Research , vol.32 , Issue.3 , pp. 442-452
    • Petrova, P.K.1    Cialdini, R.E.2
  • 109
    • 0000428577 scopus 로고
    • Central and peripheral routes to advertising effectiveness: The moderating role of involvement
    • Petty, Richard E., John T. Cacioppo, and David Schumann. 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement." Journal of Consumer Research 10 (2), 135-46.
    • (1983) Journal of Consumer Research , vol.10 , Issue.2 , pp. 135-146
    • Petty, R.E.1    Cacioppo, J.T.2    Schumann, D.3
  • 110
    • 0002872955 scopus 로고    scopus 로고
    • The elaboration likelihood model: Current status and controversies
    • ed. Shelly Chaiken and Yaacov Trope, New York: Guilford Press
    • Petty, Richard E., and Duane T. Wegener. 1999. "The Elaboration Likelihood Model: Current Status and Controversies." in Dual-Process Theories in Social Psychology, ed. Shelly Chaiken and Yaacov Trope, 37-72. New York: Guilford Press.
    • (1999) Dual-Process Theories in Social Psychology , pp. 37-72
    • Petty, R.E.1    Wegener, D.T.2
  • 111
    • 85047671982 scopus 로고    scopus 로고
    • Thought confidence as a determinant of persuasion: The self-validation hypothesis
    • Petty, Richard E., Pablo Briñol, and Zakary L. Tormala. 2002. "Thought Confidence as a Determinant of Persuasion: The Self-Validation Hypothesis." Journal of Personality and Social Psychology 82 (5), 722-41.
    • (2002) Journal of Personality and Social Psychology , vol.82 , Issue.5 , pp. 722-741
    • Petty, R.E.1    Briñol, P.2    Tormala, Z.L.3
  • 112
    • 31644435716 scopus 로고    scopus 로고
    • Implicit ambivalence from attitude change: An exploration of the PAST model
    • DOI 10.1037/0022-3514.90.1.21
    • Petty, Richard E., Zachary L. Tormala, Pablo Briñol, and W. Blair G. Jarvis. 2006. "Implicit Ambivalence from Attitude Change: An Exploration of the PAST Model." Journal of Personality and Social Psychology 90 (1), 21-41. (Pubitemid 43172340)
    • (2006) Journal of Personality and Social Psychology , vol.90 , Issue.1 , pp. 21-41
    • Petty, R.E.1    Brinl, P.2    Tormala, Z.L.3    Blair, W.4    Jarvis, G.5
  • 113
    • 0032375226 scopus 로고    scopus 로고
    • Representativeness, relevance, and the use of feelings in decision making
    • Pham, Michel Tuan. 1998. "Representativeness, Relevance, and the Use of Feelings in Decision Making." Journal of Consumer Research 25 (2), 144-59.
    • (1998) Journal of Consumer Research , vol.25 , Issue.2 , pp. 144-159
    • Pham, M.T.1
  • 114
    • 9744225065 scopus 로고    scopus 로고
    • The logic of feeling
    • Pham, Michel Tuan. 2004. "The Logic of Feeling." Journal of Consumer Psychology 14 (4), 360-69. (Pubitemid 39583454)
    • (2004) Journal of Consumer Psychology , vol.14 , Issue.4 , pp. 360-369
    • Pham, M.T.1
  • 115
    • 21844526896 scopus 로고
    • Source attributions and persuasion: Perceived honesty as a determinant of message scrutiny
    • Priester, Joseph R., and Richard E. Petty. 1995. "Source Attributions and Persuasion: Perceived Honesty as a Determinant of Message Scrutiny." Personality and Social Psychology Bulletin 21 (6), 637-54.
    • (1995) Personality and Social Psychology Bulletin , vol.21 , Issue.6 , pp. 637-654
    • Priester, J.R.1    Petty, R.E.2
  • 116
    • 0030515581 scopus 로고    scopus 로고
    • As the crow flies: Bias in consumers' map-based distance judgments
    • Raghubir, Priya, and Aradhna Krishna. 1996. "As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments." Journal of Consumer Research 23 (1), 26-39.
    • (1996) Journal of Consumer Research , vol.23 , Issue.1 , pp. 26-39
    • Raghubir, P.1    Krishna, A.2
  • 118
    • 0038460139 scopus 로고    scopus 로고
    • E-(embodied) knowledge and e-commerce: How physiological factors affect online sales of experiential products
    • Rosa, José Antonio, and Alan J. Malter. 2003. "E-(Embodied) Knowledge and E-Commerce: How Physiological Factors Affect Online Sales of Experiential Products." Journal of Consumer Psychology 13 (1/2), 63.
    • (2003) Journal of Consumer Psychology , vol.13 , Issue.1-2 , pp. 63
    • Rosa, J.A.1    Malter, A.J.2
  • 119
    • 33845260760 scopus 로고    scopus 로고
    • Understanding implicit and explicit attitude change: A systems of reasoning analysis
    • DOI 10.1037/0022-3514.91.6.995
    • Rydell, Robert J., and Allen R. McConnell. 2006. "Understanding Implicit and Explicit Attitude Change: A Systems of Reasoning Analysis." Journal of Personality and Social Psychology 91 (6), 995-1008. (Pubitemid 44866548)
    • (2006) Journal of Personality and Social Psychology , vol.91 , Issue.6 , pp. 995-1008
    • Rydell, R.J.1    McConnell, A.R.2
  • 121
    • 0242424965 scopus 로고    scopus 로고
    • Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions
    • DOI 10.1086/376807
    • Schlosser, Ann E. 2003. "Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes Versus Purchase Intentions." Journal of Consumer Research 30 (2), 184-98. (Pubitemid 37374304)
    • (2003) Journal of Consumer Research , vol.30 , Issue.2 , pp. 184-198
    • Schlosser, A.E.1
  • 122
    • 33845744950 scopus 로고    scopus 로고
    • Learning through virtual product experience: The role of imagery on true versus false memories
    • Schlosser, Ann E. 2006. "Learning through Virtual Product Experience: The Role of Imagery on True Versus False Memories." Journal of Consumer Research 33 (3), 377-83.
    • (2006) Journal of Consumer Research , vol.33 , Issue.3 , pp. 377-383
    • Schlosser, A.E.1
  • 123
    • 9744224306 scopus 로고    scopus 로고
    • Metacognitive experiences in consumer judgment and decision making
    • Schwarz, Norbert. 2004. "Metacognitive Experiences in Consumer Judgment and Decision Making." Journal of Consumer Psychology 14 (4), 332-48. (Pubitemid 39583451)
    • (2004) Journal of Consumer Psychology , vol.14 , Issue.4 , pp. 332-348
    • Schwarz, N.1
  • 124
    • 0001137319 scopus 로고
    • Constructing reality and its alternatives: An inclusion/exclusion model of assimilation and contrast effects in social judgment
    • ed. Leonard L. Martin and Abraham Tesser, Hillsdale, NJ; England: Lawrence Erlbaum Associates
    • Schwarz, Norbert, and Herbert Bless. 1992. "Constructing Reality and Its Alternatives: An Inclusion/Exclusion Model of Assimilation and Contrast Effects in Social Judgment." in The Construction of Social Judgments, ed. Leonard L. Martin and Abraham Tesser, 217-45. Hillsdale, NJ; England: Lawrence Erlbaum Associates.
    • (1992) The Construction of Social Judgments , pp. 217-245
    • Schwarz, N.1    Bless, H.2
  • 126
    • 58149372958 scopus 로고
    • Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states
    • Schwarz, Norbert, and Gerald L. Clore. 1983. "Mood, Misattribution, and Judgments of Well-Being: Informative and Directive Functions of Affective States." Journal of Personality and Social Psychology 45 (3), 513-23.
    • (1983) Journal of Personality and Social Psychology , vol.45 , Issue.3 , pp. 513-523
    • Schwarz, N.1    Clore, G.L.2
  • 127
    • 0001065266 scopus 로고
    • Knowledge and memory: The real story
    • Hillsdale, NJ: Lawrence Erlbaum Associates, ed. R.S. Wyer
    • Shank, R.C., and R.P. Abelson. 1995. "Knowledge and Memory: The Real Story." in Knowledge and Memory: The Real Story, ed. R.S. Wyer, 1-85. Hillsdale, NJ: Lawrence Erlbaum Associates.
    • (1995) Knowledge and Memory: The Real Story , pp. 1-85
    • Shank, R.C.1    Abelson, R.P.2
  • 128
    • 0000935859 scopus 로고
    • On the self-erasing nature of errors of prediction
    • Sherman, Steven J. 1980. "On the Self-Erasing Nature of Errors of Prediction." Journal of Personality and Social Psychology 39 (2), 211-21.
    • (1980) Journal of Personality and Social Psychology , vol.39 , Issue.2 , pp. 211-221
    • Sherman, S.J.1
  • 129
    • 0000151027 scopus 로고
    • Imagining can heighten or lower the perceived likelihood of contracting a disease: The mediating effect of ease of imagery
    • Sherman, Steven J., Robert B. Cialdini, Donna F. Schwartzman, and Kim D. Reynolds. 1985. "Imagining Can Heighten or Lower the Perceived Likelihood of Contracting a Disease: The Mediating Effect of Ease of Imagery." Personality and Social Psychology Bulletin 11 (1), 118-27.
    • (1985) Personality and Social Psychology Bulletin , vol.11 , Issue.1 , pp. 118-127
    • Sherman, S.J.1    Cialdini, R.B.2    Schwartzman, D.F.3    Reynolds, K.D.4
  • 130
    • 0033237528 scopus 로고    scopus 로고
    • Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making
    • DOI 10.1086/209563
    • Shiv, Baba, and Alexander Fedorikhin. 1999. "Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making." Journal of Consumer Research 26 (3), 278-92. (Pubitemid 33253141)
    • (1999) Journal of Consumer Research , vol.26 , Issue.3 , pp. 278-292
    • Shiv, B.1    Fedorikhin, A.2
  • 131
    • 0036225394 scopus 로고    scopus 로고
    • Spontaneous versus controlled influences of stimulus-based affect on choice behavior
    • Shiv, Baba, and Alexander Fedorikhin. 2002. "Spontaneous Versus Controlled Influences of Stimulus-Based Affect on Choice Behavior." Organizational Behavior and Human Decision Processes 87 (2), 342-70.
    • (2002) Organizational Behavior and Human Decision Processes , vol.87 , Issue.2 , pp. 342-370
    • Shiv, B.1    Fedorikhin, A.2
  • 132
    • 18744406771 scopus 로고    scopus 로고
    • Contextual influences on omission neglect in the fault tree paradigm
    • DOI 10.1207/s15327663jcp1502-4
    • Silvera, David H., Frank R. Kardes, Nigel Harvey, Maria L. Cronley, and David C. Houghton. 2005. "Contextual Influences on Omission Neglect in the Fault Tree Paradigm." Journal of Consumer Psychology 15 (2), 117-26. (Pubitemid 40669723)
    • (2005) Journal of Consumer Psychology , vol.15 , Issue.2 , pp. 117-126
    • Silvera, D.H.1    Kardes, F.R.2    Harvey, N.3    Cronley, M.L.4    Houghton, D.C.5
  • 133
    • 33746599147 scopus 로고    scopus 로고
    • Intuitive confidence: Choosing between intuitive and nonintuitive alternatives
    • DOI 10.1037/0096-3445.135.3.409
    • Simmons, Joseph P., and Leif D. Nelson. 2006. "Intuitive Confidence: Choosing between Intuitive and Nonintuitive Alternatives." Journal of Experimental Psychology: General 135 (3), 409-28. (Pubitemid 44157626)
    • (2006) Journal of Experimental Psychology: General , vol.135 , Issue.3 , pp. 409-428
    • Simmons, J.P.1    Nelson, L.D.2
  • 134
    • 77954557633 scopus 로고    scopus 로고
    • The Empirical Case for Two Systems of Reasoning
    • DOI 10.1037//0033-2909.119.1.3
    • Sloman, Steven A. 1996. "The Empirical Case for Two Systems of Reasoning." Psychological Bulletin 119 (1), 3-22. (Pubitemid 126021382)
    • (1996) Psychological bulletin , vol.119 , Issue.1 , pp. 3-22
    • Sloman, S.A.1
  • 136
    • 0034342721 scopus 로고    scopus 로고
    • Dual-process models in social and cognitive psychology: Conceptual integration and links to underlying memory systems
    • Smith, Eliot R., and Jamie DeCoster. 2000. "Dual-Process Models in Social and Cognitive Psychology: Conceptual Integration and Links to Underlying Memory Systems." Personality and Social Psychology Review 4 (2), 108-31.
    • (2000) Personality and Social Psychology Review , vol.4 , Issue.2 , pp. 108-131
    • Smith, E.R.1    Decoster, J.2
  • 138
    • 0034488449 scopus 로고    scopus 로고
    • Individual differences in reasoning: Implications for the rationality debate?
    • DOI 10.1017/S0140525X00003435
    • Stanovich, Keith E., and Richard F. West. 2000. "Individual Differences in Reasoning: Implications for the Rationality Debate?" Behavioral and Brain Sciences 23 (5), 645-726. (Pubitemid 32146729)
    • (2000) Behavioral and Brain Sciences , vol.23 , Issue.5 , pp. 645-726
    • Stanovich, K.E.1    West, R.F.2
  • 139
    • 33748425562 scopus 로고    scopus 로고
    • Reflective and impulsive determinants of consumer behavior
    • DOI 10.1207/s15327663jcp1603-2
    • Strack, Fritz, Lioba Werth, and Roland Deutsch. 2006. "Reflective and Impulsive Determinants of Consumer Behavior." Journal of Consumer Psychology 16 (3), 205-16. (Pubitemid 44342944)
    • (2006) Journal of Consumer Psychology , vol.16 , Issue.3 , pp. 205-216
    • Strack, F.1    Werth, L.2    Deutsch, R.3
  • 140
    • 22144470835 scopus 로고    scopus 로고
    • Information accessibility as a moderator of judgments: The role of content versus retrieval ease
    • DOI 10.1086/426617
    • Tybout, Alice M., Brian Sternthal, Prashant Malaviya, Georgios A. Bakamitsos, Se-Bum Park, Dawn Iacobucci, and Frank Kardes. 2005. "Information Accessibility as a Moderator of Judgments: The Role of Content Versus Retrieval Ease." Journal of Consumer Research 32 (1), 76-85. (Pubitemid 40976816)
    • (2005) Journal of Consumer Research , vol.32 , Issue.1 , pp. 76-85
    • Tybout, A.M.1    Sternthal, B.2    Malaviya, P.3    Bakamitsos, G.A.4    Park, S.E.-B.5
  • 141
    • 33644924085 scopus 로고    scopus 로고
    • Media transportation and advertising
    • DOI 10.1086/506296
    • Wang, Jing, and Bobby J. Calder. 2006. "Media Transportation and Advertising." Journal of Consumer Research 33 (2), 151-62. (Pubitemid 44476809)
    • (2006) Journal of Consumer Research , vol.33 , Issue.2 , pp. 151-162
    • Wang, J.1    Calder, B.J.2
  • 142
    • 0040645521 scopus 로고    scopus 로고
    • There are many reasons to drive a Bmw: Does imagined ease of argument generation influence attitudes?
    • Wanke, Michaela, Gerd Bohner, and Andreas Jurkowitsch. 1997. "There Are Many Reasons to Drive a Bmw: Does Imagined Ease of Argument Generation Influence Attitudes?" Journal of Consumer Research 24 (2), 170-77.
    • (1997) Journal of Consumer Research , vol.24 , Issue.2 , pp. 170-177
    • Wanke, M.1    Bohner, G.2    Jurkowitsch, A.3
  • 143
    • 0029202759 scopus 로고
    • Flexible correction processes in social judgment: The role of naive theories in corrections for perceived bias
    • Wegener, Duane T., and Richard E. Petty. 1995. "Flexible Correction Processes in Social Judgment: The Role of Naive Theories in Corrections for Perceived Bias." Journal of Personality and Social Psychology 68 (1), 36-51.
    • (1995) Journal of Personality and Social Psychology , vol.68 , Issue.1 , pp. 36-51
    • Wegener, D.T.1    Petty, R.E.2
  • 144
    • 77956766159 scopus 로고    scopus 로고
    • The flexible correction model: The role of naive theories of bias in bias correction
    • San Diego: Academic Press, ed. Mark P. Zanna
    • Wegener, Duane T., 1997. "The Flexible Correction Model: The Role of Naive Theories of Bias in Bias Correction." in Advances in Experimental Social Psychology, vol. 29, ed. Mark P. Zanna, 141-208. San Diego: Academic Press.
    • (1997) Advances in Experimental Social Psychology , vol.29 , pp. 141-208
    • Wegener, D.T.1
  • 145
    • 12844289047 scopus 로고    scopus 로고
    • When consumers do not recognize benign intention questions as persuasion attempts
    • DOI 10.1086/425088
    • Williams, Patti, Gavan J. Fitzsimons, and Lauren G. Block. 2004. "When Consumers Do Not Recognize 'Benign' Intention Questions as Persuasion Attempts." Journal of Consumer Research 31 (3), 540-50. (Pubitemid 40166853)
    • (2004) Journal of Consumer Research , vol.31 , Issue.3 , pp. 540-550
    • Williams, P.1    Fitzsimons, G.J.2    Block, L.G.3
  • 146
    • 21144466759 scopus 로고
    • Source effects in communication and persuasion research: A meta-analysis of effect size
    • Wilson, Elizabeth J., and Daniel L. Sherrell. 1993. "Source Effects in Communication and Persuasion Research: A Meta-Analysis of Effect Size." Journal of the Academy of Marketing Science 21 (2), 101-12.
    • (1993) Journal of the Academy of Marketing Science , vol.21 , Issue.2 , pp. 101-112
    • Wilson, E.J.1    Sherrell, D.L.2
  • 149
    • 0037738362 scopus 로고    scopus 로고
    • The hedonic marking of processing fluency: Implications for evaluative judgment
    • Mahwah, NJ: Lawrence Erlbaum Associates, ed. Jochen Musch and Karl Christoph Klauer
    • Winkielman, Piotr, Norbert Schwarz, Tedra A. Fazendeiro, and Rolf Reber. 2003. "The Hedonic Marking of Processing Fluency: Implications for Evaluative Judgment." in The Psychology of Evaluation: Affective Processes in Cognition and Emotion, ed. Jochen Musch and Karl Christoph Klauer, 189-217. Mahwah, NJ: Lawrence Erlbaum Associates.
    • (2003) The Psychology of Evaluation: Affective Processes in Cognition and Emotion , pp. 189-217
    • Winkielman, P.1    Schwarz, N.2    Fazendeiro, T.A.3    Reber, R.4
  • 150
    • 0036103065 scopus 로고    scopus 로고
    • Marketplace Metacognition and Social Intelligence
    • DOI 10.1086/338210
    • Wright, Peter. 2002. "Marketplace Metacognition and Social Intelligence." Journal of Consumer Research 28 (4), 677-82. (Pubitemid 37195136)
    • (2002) Journal of Consumer Research , vol.28 , Issue.4 , pp. 677-682
    • Wright, P.1
  • 152
    • 8744244538 scopus 로고    scopus 로고
    • Affect, appraisal, and consumer judgment
    • DOI 10.1086/422119
    • Yeung, Catherine W.M., and Robert S. Wyer, Jr. 2004. "Affect, Appraisal, and Consumer Judgment." Journal of Consumer Research 31 (2), 412-24. (Pubitemid 39518985)
    • (2004) Journal of Consumer Research , vol.31 , Issue.2 , pp. 412-424
    • Yeung, C.W.M.1    Wyer Jr., R.S.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.