Trying hard or hardly trying: An analysis of context effects in choice

Journal of Consumer Psychology

Volumn 9, Issue 4, 2000, Pages 189-200

  Dhar, Ravi ^a   Nowlis, Stephen M ^b   Sherman, Steven J ^c  

^a YALE UNIVERSITY   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

^c INDIANA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034402247     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/S15327663JCP0904_1     Document Type: Article

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