The importance and functional significance of affective cues in consumer choice

Journal of Consumer Research

Volumn 33, Issue 3, 2006, Pages 322-328

  Darke, Peter R ^a,b,c   Chattopadhyay, Amitava ^d   Ashworth, Laurence ^e  

^a Finning Ltd   (Canada)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^c FLORIDA STATE UNIVERSITY   (United States)

^d INSEAD   (Singapore)

^e QUEEN S UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845741553     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/508437     Document Type: Article

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