The persuasive impact of reported group opinions on individuals low vs. High in need for cognition: Rationalization vs. Biased elaboration?

Psychology and Marketing

Volumn 17, Issue 10, 2000, Pages 855-875

  Areni, Charles S ^a   Ferrell, M Elizabeth ^b   Wilcox, James B ^c  

^a JAMES COOK UNIVERSITY   (Australia)

^b SOUTHWESTERN OKLAHOMA STATE UNIVERSITY   (United States)

^c TEXAS TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034400201     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/1520-6793(200010)17:10<855::AID-MAR2>3.0.CO;2-V     Document Type: Article

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