The interaction effect of strategic orientations on new product performance in the high-tech industry: A nonlinear model

Technological Forecasting and Social Change

Volumn 78, Issue 1, 2011, Pages 63-74

  Chou, Christine ^a   Yang, Kuo Pin ^a  

^a NATIONAL DONG HWA UNIVERSITY   (Taiwan)

Author keywords

Innovation orientation; New product performance; Proactive market orientation; Responsive market orientation

Indexed keywords

BUSINESS ACTIVITIES; CRITICAL FACTORS; EMPIRICAL RESULTS; FIRM PERFORMANCE; HIGH-TECH FIRMS; HIGH-TECH INDUSTRIES; INTERACTION EFFECT; MARKET ORIENTATION; NEW PRODUCT; NEW PRODUCT PERFORMANCE; NON-LINEAR MODEL; NON-LINEAR RESPONSE; OPTIMAL LEVEL; ORGANIZATIONAL LEARNING; STRATEGIC ORIENTATION; THRESHOLD LEVELS;

INDUSTRY; PHILOSOPHICAL ASPECTS;

COMMERCE;

BUSINESS DEVELOPMENT; HIGH TECHNOLOGY INDUSTRY; INNOVATION; MARKET DEVELOPMENT; NONLINEARITY; NUMERICAL MODEL; PRODUCT DEVELOPMENT;

EID: 78649747506     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2010.07.018     Document Type: Article

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