The relationships between resource configurations and launch strategies in Taiwan's IC design industry: An exploratory study

Journal of Product Innovation Management

Volumn 23, Issue 3, 2006, Pages 259-273

  Hsieh, Ming Hung ^a   Tsai, Kuen Hung ^b   Hultink, Erik Jan ^b  

^a SHIH CHIEN UNIVERSITY   (Taiwan)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; COSTS; INTEGRATED CIRCUIT MANUFACTURE; MARKETING; PRODUCT DEVELOPMENT; RESOURCE ALLOCATION;

CONTINGENCY THEORY; LAUNCH STRATEGIES; MARKET GROWTH; SLOPE ANALYSIS;

ELECTRONICS INDUSTRY;

EID: 33646031776     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2006.00197.x     Document Type: Article

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