Changing Strategies and Tactics for New Product Development

Journal of Product Innovation Management

Volumn 21, Issue 2, 2004, Pages 95-109

  Ettlie, John E ^a   Subramaniam, Mohan ^b  

^a ROCHESTER INSTITUTE OF TECHNOLOGY   (United States)

^b BOSTON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCIAL BUSINESS PROCESSES; NEW PRODUCT DEVELOPMENT (NPD);

CUSTOMER SATISFACTION; DATA ACQUISITION; INDUSTRIAL ECONOMICS; INFORMATION DISSEMINATION; MARKETING; RESEARCH AND DEVELOPMENT MANAGEMENT; RISK ASSESSMENT; STRATEGIC PLANNING;

PRODUCT DEVELOPMENT;

EID: 16544374796     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.0737-6782.2004.00060.x     Document Type: Article

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