Marketing, R&D, and startup valuation

IEEE Transactions on Engineering Management

Volumn 56, Issue 2, 2009, Pages 229-242

  Joglekar, Nitin R ^a   Lévesque, Moren ^b  

^a BOSTON UNIVERSITY   (United States)

^b UNIVERSITY OF WATERLOO   (Canada)

Author keywords

Firm valuation; Marketing interface; R D; Resource acquisition; Resource allocation

Indexed keywords

ALLOCATION DECISION; EVOLUTION RATE; FIRM VALUATION; MARKET GROWTH; MARKETING BUDGETS; MARKETING EXPENSE; PRODUCT QUALITY; RESOURCE ACQUISITION; WORKING CAPITALS;

ECONOMICS; MARKETING; MERGERS AND ACQUISITIONS; PLANNING; QUALITY CONTROL; RESOURCE ALLOCATION;

RESOURCE VALUATION;

EID: 65649122704     PISSN: 00189391     EISSN: None     Source Type: Journal    
DOI: 10.1109/TEM.2008.927827     Document Type: Article

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