Customer switching behaviour in the Chinese retail banking industry

International Journal of Bank Marketing

Volumn 28, Issue 7, 2010, Pages 519-546

  Clemes, Michael D ^a   Gan, Christopher ^a   Zhang, Dongmei ^a  

^a LINCOLN UNIVERSITY   (New Zealand)

Author keywords

Banking; China; Consumer behaviour; Quantitative methods

Indexed keywords

EID: 78049511865     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321011085185     Document Type: Article

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