Effects of image and advertising efficiency on customer loyalty and antecedents of loyalty: Turkish banks sample

Banks and Bank Systems

Volumn 2, Issue 1, 2007, Pages 56-71

  Cengiz, Ekrem ^a   Ayyildiz, Hasan ^a   Er, Bünyamin ^a  

^a KARADENIZ TECHNICAL UNIVERSITY   (Turkey)

Author keywords

Advertising efficiency; Antecendent of customer loyalty; Bank image; Customer loyalty

Indexed keywords

EID: 68249131876     PISSN: 18167403     EISSN: 19917074     Source Type: Journal    
DOI: None     Document Type: Article

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