Attitudinal balance and cause-related marketing: An empirical application of balance theory

Journal of Consumer Psychology

Volumn 16, Issue 4, 2006, Pages 391-403

  Basil, Debra Z ^a   Herr, Paul M ^b  

^a UNIVERSITY OF LETHBRIDGE   (Canada)

^b UNIVERSITY OF COLORADO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34248550160     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1604_10     Document Type: Article

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