Stages in the development of market orientation publication activity: A longitudinal assessment

European Journal of Marketing

Volumn 44, Issue 9, 2010, Pages 1384-1409

  Goldman, Arieh ^a   Grinstein, Amir ^b  

^a HEBREW UNIVERSITY OF JERUSALEM   (Israel)

^b BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

Author keywords

Market orientation; Marketing theory; Publications; Sciences; Sociology

Indexed keywords

EID: 77956216044     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011062899     Document Type: Article

References (76)

1. Baker, W. and Sinkula, J. (1999), "The synergistic effect of market orientation and learning orientation on organizational performance" in Journal of the Academy of Marketing Science, Vol. 27, No. 4, pp. 411-27.
2. Barksdale, H. (1978), "The marketing concept in the US and USSR: an historical analysis" in Journal of the Academy of Marketing Science, Vol. 6, No. 3, pp. 258-77.
3. Baumgartner, H. and Pieters, R. (2003), "The structural influence of marketing journals: a citation analysis of the discipline and its subareas over time" in Journal of Marketing, Vol. 67, No. 2, pp. 123-39.
4. Bettencourt, L. and Houston, M. (2001a), "Reference diversity in JCR, JM, and JMR: a reexamination and extension of Tellis, Chandy and Ackerman (1999)" in Journal of Consumer Research, Vol. 28, No. 2, pp. 313-23.
5. Bettencourt, L. and Houston, M. (2001b), "The impact of article method type and subject area on article citations and reference diversity in JM, JMR, and JCR" in Marketing Letters, Vol. 12, No. 4, pp. 327-40.
6. Brown, L. and Gardner, J. (1985), "Using citation analysis to assess the impact of journals and articles on contemporary accounting research" in Journal of Accounting Research, Vol. 23, Spring, pp. 84-109.
7. Cano, C., Carrillat, F. and Jaramillo, F. (2004), "A meta-analysis of the relationship between market orientation and business performance: evidence from five continents" in International Journal of Research in Marketing, Vol. 21, pp. 179-200.
8. Christensen, C. (1997), The Innovator's Dilemma, Harvard Business School Press, Boston, MA.
9. Cooper, P. and Jackson, R. (1988), "Applying a services marketing orientation to the industrial sector" in Journal of Business & Industrial Marketing, Vol. 3, No. 2, pp. 51-4.
10. Cote, J., Leong, S.M. and Cote, J. (1991), "Assessing the influence of Journal of Consumer Research: a citation analysis" in Journal of Consumer Research, Vol. 18, December, pp. 402-10.
11. Crane, D. (1972), Invisible Colleges: Diffusion of Knowledge in Scientific Communities, University of Chicago Press, Chicago, IL.
12. Day, G. (1994), "The capabilities of market-driven organizations" in Journal of Marketing, Vol. 58, No. 4, pp. 37-52.
13. Day, G. and Montgomery, D. (1999), "Charting new directions for marketing" in Journal of Marketing, Vol. 63, No. 3, pp. 3-13.
14. Deshpandé, R., Farley, J. and Webster, F. (1993), "Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis" in Journal of Marketing, Vol. 57, No. 1, pp. 23-38.
15. Doreian, P. (1985), "Structural equivalence in a psychology journal network" in Journal of the American Society for Information Science, Vol. 36, No. 6, pp. 411-7.
16. Drucker, P. (1954), The Practice of Management, Harper and Row, New York, NY.
17. Eagly, R. (1975), "Economics journals as a communication network" in Journal of Economic Literature, Vol. 13, No. 3, pp. 878-88.
18. Eaton, J., Ward, J., Kumar, A. and Reingen, P. (1999), "Structural analysis of co-author relationships and author productivity in selected outlets for consumer behavior research" in Journal of Consumer Psychology, Vol. 8, No. 1, pp. 39-59.
19. Ellis, P. (2006), "Market orientation and performance: a meta-analysis and cross-national comparisons" in Journal of Management Studies, Vol. 43, No. 5, pp. 1089-107.
20. Fritz, W. (1996), "Market orientation and corporate success: findings from Germany" in European Journal of Marketing, Vol. 30, No. 8, pp. 59-74.
21. Gebhardt, G., Carpenter, G. and Sherry, J. (2006), "Creating a market orientation: a longitudinal, multi-firm, grounded analysis of cultural transformation" in Journal of Marketing, Vol. 70, No. 4, pp. 37-55.
22. Golder, P. (2000), "Historical method in marketing research with new evidence on long-term market share stability" in Journal of Marketing Research, Vol. 37, May, pp. 156-72.
23. Goldman, A. (1979), "Publishing activity in marketing as an indicator of its structure and disciplinary boundaries" in Journal of Marketing Research, Vol. 16, November, pp. 485-94.
24. Greenley, G. (1995), "Market orientation and company performance: empirical evidence from UK companies" in British Journal of Management, Vol. 6, No. 1, pp. 1-13.
25. Grinstein, A. (2008a), "The effect of market orientation and its components on innovation consequences: a meta-analysis" in Journal of the Academy of Marketing Science, Vol. 36, No. 2, pp. 166-73.
26. Grinstein, A. (2008b), "The relationships between market orientation and alternative strategic orientations: a meta-analysis" in European Journal of Marketing, Vol. 42, Nos 1/2, pp. 115-34.
27. Hargens, L. (2000), "Using the literature: reference networks, reference contexts, and the social structure of scholarship" in American Sociological Review, Vol. 65, No. 6, pp. 846-87.
28. Harzing, A.-W. (2003), Available at: www.harzing.com.
29. Hise, R. (1965), "Have manufacturing firms adopted the marketing concept?" in Journal of Marketing, Vol. 29, No. 3, pp. 9-12.
30. Hoffman, D. and Holbrook, M. (1993), "The intellectual structure of consumer research: a bibliometric study of author cocitations in the first 15 years of the Journal of Consumer Research" in Journal of Consumer Research, Vol. 19, March, pp. 505-17.
31. Hollander, S. (1986), "A rearview mirror might help us drive forward - a call for more historical studies in retailing" in Journal of Retailing, Vol. 62, No. 1, pp. 7-10.
32. Houston, F. (1986), "The marketing concept: what it is and what it is not" in Journal of Marketing, Vol. 50, No. 2, pp. 81-7.
33. Hult, T. and Ketchen, D. (2001), "Does market orientation matter? A test of the relationship between positional advantage and performance" in Strategic Management Journal, Vol. 22, pp. 899-906.
34. Hunt, S. and Morgan, R. (1995), "The comparative advantage theory of competition" in Journal of Marketing, Vol. 59, No. 2, pp. 1-15.
35. Keith, R. (1960), "The marketing revolution" in Journal of Marketing, Vol. 24, No. 1, pp. 35-8.
36. Ketchen, D., Hult, T. and Slater, S. (2007), "Toward greater understanding of market orientation and the resource-based view" in Strategic Management Journal, Vol. 28, pp. 961-4.
37. Kirca, A., Jayachandran, S. and Bearden, W. (2005), "Market orientation: a meta-analytic review and assessment of its antecedents and impact on performance" in Journal of Marketing, Vol. 69, No. 2, pp. 24-41.
38. Kohli, A. and Jaworski, B. (1990), "Market orientation: the construct, research propositions and managerial implications" in Journal of Marketing, Vol. 54, No. 2, pp. 1-18.
39. Kohli, A., Jaworski, B. and Kumar, A. (1993), "MARKOR: a measure of market orientation" in Journal of Marketing Research, Vol. 30, November, pp. 467-77.
40. Kotler, P. (1972), Marketing Management: Analysis, Planning, and Control, 2nd ed., Prentice-Hall, Englewood Cliffs, NJ.
41. Kotler, P. (2005), "The role played by the broadening of marketing movement in the history of marketing thought" in Journal of Public Policy and Marketing, Vol. 24, No. 1, pp. 114-6.
42. Kuhn, T. (1962), The Structure of Scientific Revolutions, University of Chicago Press, Chicago, IL.
43. Lehmann, D. (2005), "Journal evolution and the development of marketing" in Journal of Public Policy and Marketing, Vol. 24, No. 1, pp. 137-42.
44. Leong, S.M. (1989), "A citation analysis of the Journal of Consumer Research: a citation analysis" in Journal of Consumer Research, Vol. 15, March, pp. 492-7.
45. Levitt, T. (1960), "Growth and profits through planned marketing innovation" in Journal of Marketing, Vol. 24, No. 1, pp. 1-8.
46. Levitt, T. (1969), The Marketing Mode, McGraw-Hill, New York, NY.
47. McNeal, J. and Lamb, C. (1980), "Marketing orientation in the nonprofit sector: the case of hospitals" in Journal of the Academy of Marketing Science, Vol. 8, No. 1, pp. 26-32.
48. Moorman, C. and Rust, R. (1999), "The role of marketing" in Journal of Marketing, Vol. 63, pp. 180-97.
49. Mullins, N. (1973), Theories and Theory Groups in Contemporary American Sociology, Harper and Row, New York, NY.
50. Narver, J. and Slater, S. (1990), "The effect of a market orientation on business profitability" in Journal of Marketing, Vol. 54, No. 4, pp. 20-35.
51. Narver, J., Slater, S. and MacLachlan, D. (2004), "Responsive and proactive market orientation and new product success" in Journal of Product Innovation Management, Vol. 21, No. 5, pp. 334-44.
52. Noble, C., Sinha, R. and Kumar, A. (2002), "Market orientation and alternative strategic orientations: a longitudinal assessment of performance implications" in Journal of Marketing, Vol. 66, No. 4, pp. 25-39.
53. Payne, A. (1988), "Developing a marketing-oriented organization" in Business Horizons, Vol. May/June, pp. 46-53.
54. Pelham, A. (1999), "Influence of environment, strategy, and market orientation on performance in small manufacturing firms" in Journal of Business Research, Vol. 45, pp. 33-46.
55. Pierce, S. (1990), "Disciplinary work and interdisciplinary areas: sociology and bibliometrics" in Borgman, C. (Ed.), Scholarly Communications and Bibliometrics, Sage Publications, Newbury Park, CA, pp. 46-58.
56. Powers, T., Swan, J., Bos, T. and Patton, J. (1998), "Career research productivity patterns of marketing academicians" in Journal of Business Research, Vol. 42, pp. 75-86.
57. Price, D.S. (1963), Little Science Big Science, Columbia University Press, New York, NY.
58. Price, D.S. (1965), "Networks of scientific papers" in Science, Vol. 149, July, pp. 510-5.
59. Price, D.S. (1970), "Citation measures of hard science, soft science, technology and nonscience" in Nelson, C. and Polock, D. (Eds.), Communication among Scientists and Engineers, D.C. Heath, Lexington, MA, pp. 3-22.
60. Rindfleisch, A. and Moorman, C. (2003), "Interfirm cooperation and customer orientation" in Journal of Marketing Research, Vol. 40, No. 4, pp. 421-36.
61. Savitt, R. (1980), "Historical research in marketing" in Journal of Marketing, Vol. 44, No. 4, pp. 52-8.
62. Shapiro, B. (1988), "What the hell is "market-oriented"?" in Harvard Business Review, November/December, pp. 119-25.
63. Shoham, A., Rose, G. and Kropp, F. (2005), "Market orientation and performance: a meta-analysis" in Marketing Intelligence & Planning, Vol. 23, Nos 4/5, pp. 435-54.
64. Slater, S. and Narver, J. (1994), "Does competitive environment moderate the market orientation-performance relationship?" in Journal of Marketing, Vol. 58, No. 1, pp. 46-55.
65. Slater, S. and Narver, J. (1995), "Market orientation and the learning organization" in Journal of Marketing, Vol. 59, No. 3, pp. 63-74.
66. Slater, S. and Narver, J. (1999), "Market-oriented is more than being customer-led" in Strategic Management Journal, Vol. 20, pp. 1165-8.
67. Stremersch, S. and Verhoef, P. (2005), "Globalization of authorship in the marketing discipline: does it help or hinder the field?" in Marketing Science, Vol. 24, No. 4, pp. 585-94.
68. Stremersch, S., Verniers, I. and Verhoef, P. (2007), "The quest for citations: drivers of article's impact" in Journal of Marketing, Vol. 71, No. 3, pp. 171-93.
69. Tellis, G., Chandy, R. and Ackerman, D. (1999), "In search of diversity: the record of major marketing journals" in Journal of Marketing Research, Vol. 36, February, pp. 120-31.
70. Vargo, S. and Lusch, R. (2004), "Evolving to a new dominant logic for marketing" in Journal of Marketing, Vol. 68, No. 1, pp. 1-17.
71. Verhoef, P. and Leeflang, P. (2009), "Understanding marketing department's influence within the firm" in Journal of Marketing, Vol. 73, No. 2, pp. 14-37.
72. Webster, F. (1988), "The rediscovery of the marketing concept" in Business Horizons, Vol. May/June, pp. 29-39.
73. Webster, F. (1992), "The changing role of marketing in the corporation" in Journal of Marketing, Vol. 56, No. 4, pp. 1-17.
74. Wilkie, W. and Moore, E. (2003), "Scholarly research in marketing: exploring the '4 eras' of thought development" in Journal of Public Policy and Marketing, Vol. 22, No. 2, pp. 116-46.
75. White, M. and White, G. (1977), "Citation analysis of psychology journals" in American Psychologist, Vol. 32, No. 5, pp. 301-5.
76. Zinkhan, G., Roth, M. and Saxton, M.J. (1992), "Knowledge development and scientific status in consumer-behavior research: a social exchange perspective" in Journal of Consumer Research, Vol. 19, pp. 282-91.