The role of relational embeddedness in retail buyers' selection of new products

Journal of Marketing Research

Volumn 43, Issue 4, 2006, Pages 580-587

  Kaufman, Peter ^a   Jayachandran, Satish ^b   Rose, Randall L ^b  

^a ILLINOIS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33751556825     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.4.580     Document Type: Article

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