The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000

Scandinavian Journal of Psychology

Volumn 51, Issue 3, 2010, Pages 216-236

  Furnham, Adrian ^a   Paltzer, Stephanie ^a  

^a UNIVERSITY COLLEGE LONDON   (United Kingdom)

Author keywords

Advertisements; Commercials; Sex roles; Television

Indexed keywords

ADVERTIZING; FEMALE; GENDER IDENTITY; HUMAN; MALE; REVIEW; SOCIAL PSYCHOLOGY; TELEVISION; STEREOTYPING;

ADVERTISING AS TOPIC; FEMALE; GENDER IDENTITY; HUMANS; MALE; MEN; STEREOTYPING; TELEVISION; WOMEN;

EID: 77953976321     PISSN: 00365564     EISSN: 14679450     Source Type: Journal    
DOI: 10.1111/j.1467-9450.2009.00772.x     Document Type: Review

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