Gender-role portrayals in Malaysian and Singaporean television commercials: An international advertising perspective

Journal of Business Research

Volumn 55, Issue 10, 2002, Pages 853-861

  Tan, Thomas Tsu Wee ^a   Ling, Lee Boon ^a   Theng, Eleanor Phua Cheay ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Advertising research; Asian television commercials; Gender role portrayals; Mass media

Indexed keywords

EID: 0036288784     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(00)00225-3     Document Type: Article

References (22)

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