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Volumn 55, Issue 10, 2002, Pages 853-861
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Gender-role portrayals in Malaysian and Singaporean television commercials: An international advertising perspective
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Author keywords
Advertising research; Asian television commercials; Gender role portrayals; Mass media
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Indexed keywords
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EID: 0036288784
PISSN: 01482963
EISSN: None
Source Type: Journal
DOI: 10.1016/S0148-2963(00)00225-3 Document Type: Article |
Times cited : (33)
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References (22)
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