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Volumn 55, Issue 10, 2002, Pages 853-861

Gender-role portrayals in Malaysian and Singaporean television commercials: An international advertising perspective

Author keywords

Advertising research; Asian television commercials; Gender role portrayals; Mass media

Indexed keywords


EID: 0036288784     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(00)00225-3     Document Type: Article
Times cited : (33)

References (22)
  • 1
    • 85064030561 scopus 로고    scopus 로고
    • Holding up half the sky?: A sociocultural comparison of gender-role portrayals in Chinese and US advertising
    • (1997) Int. J. Advertising , vol.16 , Issue.4 , pp. 295-319
    • Cheng, H.1
  • 3
    • 84986113299 scopus 로고
    • The second giant: Portrayals of women in Japanese advertising
    • Association for Education in Journalism and Mass Communication Annual Convention. Washington, DC: AEJMC
    • (1995) , pp. 65-84
    • Cooper-Chen, A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.