Adaptation of marketing activities to cultural and social context: Gender role portrayals and sexism in Spanish commercials

Sex Roles

Volumn 58, Issue 5-6, 2008, Pages 379-390

  Royo Vela, Marcelo ^a   Aldas Manzano, Joaquin ^a   Küster, Inés ^a   Vila, Natalia ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Content analysis; Gender role; Sexism; Spanish commercials; Stereotypes

Indexed keywords

EID: 38549156744     PISSN: 03600025     EISSN: 15732762     Source Type: Journal    
DOI: 10.1007/s11199-007-9341-y     Document Type: Article

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