Constructing women's image in TV commercials: The Greek case

Indian Journal of Gender Studies

Volumn 15, Issue 1, 2008, Pages 29-50

  Nina Pazarzi, E ^a   Tsangaris, M ^a  

^a UNIVERSITY OF PIRAEUS   (Greece)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 69849120534     PISSN: 09715215     EISSN: None     Source Type: Journal    
DOI: 10.1177/097152150701500102     Document Type: Article

References (43)

1. Agallopoulou, P. 2004. Legislation of Gender Equality in Labor Relations: University Notes (in Greek). Piraeus: University of Piraeus.
2. Annandale E. and K. Hunt. 2001. Gender Inequalities in Health: Research at the Crossroads, in E. Annandale and K. Hunt (eds), Gender Inequalities in Health, pp. 1-35. Buckingham: Open University Press.
3. Barthel, D. 1987. Putting on Appearances: Gender and Advertising. Philadelphia: Temple University Press.
4. Becker, G.S. 1965. A Theory of the Allocation of Time, Economic Journal, 299(75): 493-517.
5. Belkaoui, A. and J. Belkaoui. 1976. A Comparative Study of the Roles Portrayed by Women in Print Advertisement, 1958, 1970, 1972. Journal of Marketing Reseach, 17(May): 168-72.
6. Brunsdon, Ch. 2000. The Feminist, the Housewife and the Soap Opera. New York: Oxford University Press.
7. Corti, M. 1987. Il Linguaggio dDelle Pubblicitá, in F.S. Scrocco (ed.), Spot in Italy, p. 161. Torino: Sipra-Sacis-Eri.
8. Courtney, A. and T. Whipple. 1983. Sex Stereotyping in Advertising. Lexington: Lexington Books.
9. Crenshaw, K.W. 1993. Beyond Racism and Misogyny, in M.J. Matsuda, Ch. R. Lawrence, R. Delgado and K.W. Crenshaw (eds), Words that Wound, pp. 111-32. Boulder: Westview.
10. Dines, G. and J.M. Humez (eds). 1994. Gender, Race and Class in Media. Newbury Park, CA: Sage Publications.
11. Douglas, S.J. 1994. Where the Girls Are. New York: Random House.
12. Eco, U. 1976. A Theory of Semiotics. London: Macmillan.
13. Eurobarometer. 1984. Femmes et Homes d' Europe en 1983. Brussels: Commission des Communautes Europeans.
14. Fall, Mc L. 2002. What about the Old Cultural Intermediates? An Historical Review of Advertising Producers, Cultural Studies, 16(4): 532-52.
15. Furnham A., M. Babitzkov and S. Ugguccioni. 2000. Gender Stereotyping in Television Advertisements: A Study of French and Danish Television. Genetic, Social and General Psychology Monographs, 126(1): 79-104.
16. Furnham, A. and E. Farrager. 2000. A Cross-cultural Analysis of Sex-role Stereotyping in Television Advertisements: A Comparison between Great Britain and New Zealand, Journal of Broadcasting and Electronic Media, 44(3): 415-36.
17. Ganahl, D.J., T.J. Prinsen and S.B. Netzley. 2003. A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation, Sex Roles, 4(9/10): 545-51.
18. Gauntlett, D. 2002. Media, Gender and Identity. London: Routledge.
19. Gild, R. 2003. From Sexual Objectification to Sexual Subjectification: The Resexulasation of Woman's Bodies in the Media, Feminist Media Studies, 3(1): 100-106.
20. Glascock, J. 2001. Gender Roles on Prime-time Network Television: Demographics and Behaviors, Journal of Broadcasting and Electronic Media, 45(4): 656-69.
21. Goldman, R., D. Heath and S.L. Smith. 1991. Commodity Feminism, Critical Studies in Mass Communication, 8(3): 333-51.
22. Gutierez-Lobos, K., G. Wolfl, M. Scherer, P. Anderer and B. Schmidl-Mohl. 2000. The Gender Gap in Depression Reconsidered: The Influence of Marital and Employment Status on the Female/Male Ratio of Treated Incidence Rates, Social Psychiatry & Psychiatric Epidemiology, 35(4): 202-10.
23. Haskell, M. (ed.). 1987. From Reverence to Rape: The Treatment of Women in the Movies. Chicago: University of Chicago Press.
24. Kilbourne, J. 1990. Female Stereotyping in Advertising: An Experiment on Male-Female Perceptions of Leadership, Journalism Quarterly, 67(1): 25-31.
25. Kilbourne, J. 1999. Can't Buy Me Love: How Advertising Changes the Way We Think and Feel. New York: Free Press.
26. Kilbourne, J. 2003. Advertising and Disconnection, in T. Reichert and J. Lambiase (eds), Sex in Advertising: Perspectives of Erotic Appeal, pp. 173-80. Mahwah: Erlbaum.
27. Long J. and K.L. Porter. 1989. Sex-role Orientation, Coping Strategies and Self-efficacy of Women in Traditional and Non-traditional Occupations, Psychology of Women Quarterly, 13(3): 307-24.
28. Madianos, Ì. 1998. Health and Greek Society: Empirical Research (in Greek). Athens: EKKE-Greek National Centre for Social Research.
29. Mincer, J., 1962. Labor Force Participation of Married Women; A Study of Labor Supply, in A.G. Lewis (ed.), Aspects of Labour Economics. Princeton: National Bureau of Economic Research, Princeton University Press.
30. Nina-Pazarzi, E.1991. Woman's Employment in Greece: Interdisciplinary Approach (in Greek). Ph.D. dissertation, University of Piraeus, Piraeus.
31. Nina-Pazarzi, E. 1994. Economic Development and Woman's Employment in Greece, in L. Nicolaou Smocoviti and G. Szell (eds), Participation, Organisational Effectivness and Quality of Work Life in the Year 2000, pp. 233-48. Frankfurt and Main: Peter Lang.
32. Nina-Pazarzi, E. 1998. Gender Relations and Labour Market in European Union: Essays in Honour of Prof. D. Kodosakis. Piraeus: University of Piraeus.
33. Nina-Pazarzi, E. 2005. Gender Relations and Labour Market in European Union: University Lectures. Piraeus: University of Piraeus.
34. Nina-Pazarzi, E. 2007. Advertising Creation Networks: Implication to Society and Organizations Spoudai, 54(1): 17-35.
35. Nina-Pazarzi, E. and M. Tsangaris. 2006, Advertising Audiovisual Creation and Social Networks (in Greek). Proceedings of the second Congress of the Helenic society for systemic Studies (HSSS), Chios.
36. Norenee, J.J. 1977. Research on Sex Roles in the Mass Media: Toward a Critical Approach, Insurgent Sociologist, 7(3): 19-30.
37. Reichert, T. 2003. What is Sex in Advertising? Perspectives from Consumer Behaviour and Social Science Research, in T. Reichert and J. Lambiase, (eds), Sex in Advertising: Perspectives of erotic appeal, pp. 11-38. Mahwah: Erlbaum.
38. Shattuc, J. 1997. The Talking Cure: TV Talk Shows and Women. New York: Routledge.
39. Steinem, G. 2003. Sex, Lies and Advertising, in G. Dines and J.M. Humez (eds), Gender, Race, and Class in Media: A Text-Reader, pp. 223-29. London: Sage Publications.
40. Tsalicoglou F. and V. Artinopoulou. 2003. 'Women in Contemporary Greece: Psycho-sociological Dimensions. Athens: KETHI, Research Centre for Gender Equality.
41. Wilson E.O. 1975. Sociobiology: The New Synthesis. Cambridge: Belknap Press.
42. Wolf, N. 1991. The Beauty Myth: How Images of Beauty are used Against Women. New York: Doubleday.
43. van Dijk, T.A. 1993. Stories and Racism, in D.K. Mumby (ed.), Narrative and Social Control: Critical Perspectives, pp. 121-42. Newbury Park, CA: Sage Publications.