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Volumn 43, Issue 9-10, 2000, Pages 735-743

Gender representation in television commercials: Updating an update

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Indexed keywords


EID: 0034310405     PISSN: 03600025     EISSN: 15732762     Source Type: Journal    
DOI: 10.1023/A:1007112826569     Document Type: Article
Times cited : (65)

References (14)
  • 1
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    • (1996) Sex Roles , vol.35 , pp. 185-203
    • Allan, K.1    Coltrane, S.2
  • 2
    • 0000949166 scopus 로고
    • The portrayal of men and women in U.S. Television commercials: A recent content analysis and trends over 15 years
    • Bretl, D. J., & Cantor, J. (1988). The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years. Sex Roles, 18, 595-609.
    • (1988) Sex Roles , vol.18 , pp. 595-609
    • Bretl, D.J.1    Cantor, J.2
  • 3
    • 0033240605 scopus 로고    scopus 로고
    • Gender-stereotypic images of occupations correspond to the sex segregation of employment
    • Cejka, M. A., & Eagly, A. H. (1999). Gender-stereotypic images of occupations correspond to the sex segregation of employment. Personality and Social Psychology Bulletin, 25, 413-423.
    • (1999) Personality and Social Psychology Bulletin , vol.25 , pp. 413-423
    • Cejka, M.A.1    Eagly, A.H.2
  • 4
    • 84950056573 scopus 로고
    • The image of women in network TV commercials
    • Dominick, J. R., & Rauch, G. E. (1972). The image of women in network TV commercials. Journal of Broadcasting, 16, 259-265.
    • (1972) Journal of Broadcasting , vol.16 , pp. 259-265
    • Dominick, J.R.1    Rauch, G.E.2
  • 6
    • 0031527020 scopus 로고    scopus 로고
    • Advertising's effects on men's gender role attitudes
    • Garst, J., & Bodenhausen, G. V. (1997). Advertising's effects on men's gender role attitudes. Sex Roles, 36, 551-572.
    • (1997) Sex Roles , vol.36 , pp. 551-572
    • Garst, J.1    Bodenhausen, G.V.2
  • 7
    • 0000500773 scopus 로고
    • TV commercials as achievement scripts for women
    • Geis, F. L., Brown, V., Jennings (Walstedt), J., & Porter, N. (1984). TV commercials as achievement scripts for women. Sex Roles, 10, 513-525.
    • (1984) Sex Roles , vol.10 , pp. 513-525
    • Geis, F.L.1    Brown, V.2    Jennings, J.3    Porter, N.4
  • 8
    • 0039690403 scopus 로고
    • Sex role messages in television commercials: An update
    • Lovdal, L. T. (1989). Sex role messages in television commercials: An update. Sex Roles, 21, 715-724.
    • (1989) Sex Roles , vol.21 , pp. 715-724
    • Lovdal, L.T.1
  • 9
    • 0031533268 scopus 로고    scopus 로고
    • The impact of women in advertisements on attitudes toward women
    • MacKay, N. J., & Covell, K. (1997). The impact of women in advertisements on attitudes toward women. Sex Roles, 36, 573-583.
    • (1997) Sex Roles , vol.36 , pp. 573-583
    • Mackay, N.J.1    Covell, K.2
  • 10
    • 84952101328 scopus 로고
    • The portrayal of men and women in American television commercials
    • McArthur, L. Z., & Resko, B. G. (1975). The portrayal of men and women in American television commercials. Journal of Social Psychology, 97, 209-220.
    • (1975) Journal of Social Psychology , vol.97 , pp. 209-220
    • McArthur, L.Z.1    Resko, B.G.2
  • 14
    • 84873018114 scopus 로고    scopus 로고
    • Retrieved October 9, 2000, from the World Wide
    • U.S. Department of Labor (2000). U.S. Department of Labor Women's Bureau. Retrieved October 9, 2000, from the World Wide Web: http://www.dol.gov/dol/wb.
    • (2000) U.s. Department of Labor Women's Bureau.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.