Gender representation in television advertisements in Britain and Saudi Arabia

Sex Roles

Volumn 58, Issue 11-12, 2008, Pages 752-760

  Nassif, Atif ^a   Gunter, Barrie ^a  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

Cross cultural; Gender representation; Television advertising

Indexed keywords

EID: 47249089551     PISSN: 03600025     EISSN: 15732762     Source Type: Journal    
DOI: 10.1007/s11199-008-9394-6     Document Type: Article

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