Opportunism as the inhibiting trigger for developing long-term-oriented Western exporter-Hong Kong importer relationships

Journal of International Marketing

Volumn 18, Issue 2, 2010, Pages 35-63

  Barnes, Bradley R ^a   Leonidou, Leonidas C ^b   Siu, Noel Y M ^c   Leonidou, Constantinos N ^d  

^a UNIVERSITY OF SHEFFIELD   (United Kingdom)

^b UNIVERSITY OF CYPRUS   (Cyprus)

^c HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^d UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Buyer seller relationships; Exporting; Hong Kong; Long term orientation; Opportunism

Indexed keywords

EID: 77953009950     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.18.2.35     Document Type: Article

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