Moderating effect of relationship life cycle in long-term orientation of firm-supplier relationships: An empirical study in the Spanish context

Journal of Global Marketing

Volumn 19, Issue 3-4, 2005, Pages 63-91

  Redondo, Yolanda Polo ^a   Cambra Fierro, Jesús J ^b  

^a UNIVERSITY OF ZARAGOZA   (Spain)

^b UNIVERSIDAD PABLO DE OLAVIDE   (Spain)

Author keywords

Long term orientation; Moderating effect; Relationship; Relationship life cycle

Indexed keywords

EID: 33750277411     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v19n03_04     Document Type: Article

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