The development of a Guanxi framework

Marketing Intelligence & Planning

Volumn 17, Issue 3, 1999, Pages 147-155

  Buttery, E Alan ^a   Wong, Y H ^b  

^a UNIVERSITY OF WESTERN SYDNEY   (Australia)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

China; Marketing strategy; National cultures; Relationship marketing

Indexed keywords

EID: 84986078182     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509910271605     Document Type: Article

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