Effects of web experience on consumer choice: A multicultural approach

Internet Research

Volumn 20, Issue 2, 2010, Pages 188-209

  Constantinides, Efthymios ^a   Lorenzo Romero, Carlota ^b   Gómez, Miguel A ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

^b UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

Author keywords

Buying behaviour; Consumer behaviour; Electronic commerce; Shopping; Spain; The Netherlands

Indexed keywords

EID: 77952123027     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241011032245     Document Type: Article

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