The 4S web-marketing mix model

Electronic Commerce Research and Applications

Volumn 1, Issue 1, 2002, Pages 57-76

  Constantinides, Efthymios ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

4S model; E Commerce marketing; E Commerce strategy; Web Marketing Mix

Indexed keywords

MARKETING; MATHEMATICAL MODELS; SOCIETIES AND INSTITUTIONS; STRATEGIC PLANNING; VIRTUAL REALITY; WORLD WIDE WEB;

4S MODEL; E-COMMERCE MARKETING; E-COMMERCE STRATEGY; WEB MARKETING MIX;

ELECTRONIC COMMERCE;

EID: 3242686900     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1567-4223(02)00006-6     Document Type: Conference Paper

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