Understanding multicultural differences in online satisfaction

Proceedings of the 2007 ACM SIGMIS Computer Personnel Research Conference: The Global Information Technology Workforce, SIGMIS-CPR 2007

Volumn 2007, Issue , 2007, Pages 209-212

  Lee, Kyootai ^a   Joshi, Kailash ^a   McIvor, Ronan ^b  

^a UNIVERSITY OF MISSOURI ST LOUIS   (United States)

^b UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Consumer satisfaction; Cultural differences; Internet; Online consumer satisfaction model; Online shopping; South Korea; United Kingdom; United States

Indexed keywords

BEHAVIORAL RESEARCH; INTERNET; MATHEMATICAL MODELS; PROJECT MANAGEMENT; SOUTH KOREA; UNITED KINGDOM;

CULTURAL DIFFERENCES; INTERNATIONAL BUSINESS; ONLINE CONSUMER SATISFACTION MODELS; ONLINE SHOPPING;

CUSTOMER SATISFACTION;

EID: 34248229092     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1235000.1235048     Document Type: Conference Paper

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