Adaptation of cultural content: Evidence from B2C e-commerce firms

European Journal of Marketing

Volumn 39, Issue 1-2, 2005, Pages 71-86

  Singh, Nitish ^a   Kumar, Vikas ^b   Baack, Daniel ^c  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b BOCCONI UNIVERSITY   (Italy)

^c SAINT LOUIS UNIVERSITY   (United States)

Author keywords

Communications; Culture techniques; Electronic commerce; Internet; Standardization

Indexed keywords

EID: 18844447225     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510572025     Document Type: Article

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