An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing

Journal of Economic Psychology

Volumn 21, Issue 5, 2000, Pages 545-576

  O'Cass, A ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

2229; 3900; Advertising involvement; C12; C42; Consumer involvement; Consumption involvement; M31; M37; M390; Product involvement; Purchase decision involvement

Indexed keywords

EID: 0012550254     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-4870(00)00018-0     Document Type: Article

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