Effects of structural and perceptual factors on attitudes toward the website

Journal of Advertising Research

Volumn 43, Issue 4, 2003, Pages 400-409

  McMillan, Sally J ^a   Hwang, Jang Sun ^b   Lee, Guiohk ^c  

^a UNIVERSITY OF TENNESSEE   (United States)

^b Chung Ang University   (South Korea)

^c Sejong University   (South Korea)

Author keywords

[No Author keywords available]

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EID: 29144465817     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030393     Document Type: Article

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