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Journal of International Marketing
Volumn 5, Issue 2, 1997, Pages 77-86
Educator Insights: Globalization of Fragmentation - A Framework for Understanding Contemporary Global Markets

(1)  Firat, A Fuat a  

a NONE
Author keywords

[No Author keywords available]
Indexed keywords

EID: 0347076269     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1177/1069031x9700500206     Document Type: Article
Times cited : (40)
References (5)
  • 1
    • 85143744639 scopus 로고
    • Circumscribing Postmodern Culture
    • edited by I. Angus and S. Jhally, New York: Routledge
    • Angus, Ian. "Circumscribing Postmodern Culture." In Cultural Politics in Contemporary America, edited by I. Angus and S. Jhally, 96-107. New York: Routledge, 1989.
    • (1989) Cultural Politics in Contemporary America , pp. 96-107
    • Angus, I.1
  • 2
    • 84928830266 scopus 로고
    • A Touch of Magic
    • January
    • Currimbhoy, Nayana. "A Touch of Magic." Interiors (January 1990): 130-36.
    • (1990) Interiors , pp. 130-136
    • Currimbhoy, N.1
  • 4
    • 0005753887 scopus 로고
    • Mastering Chaos at the High-Tech Frontier: An Interview with Silicon Graphics's Ed McCracken
    • November-December
    • Prokesch, Steven E. "Mastering Chaos at the High-Tech Frontier: An Interview with Silicon Graphics's Ed McCracken." Harvard Business Review (November-December 1993): 134-44.
    • (1993) Harvard Business Review , pp. 134-144
    • Prokesch, S.E.1
  • 5
    • 0037790117 scopus 로고
    • Teens: The Most Global Market of All
    • May
    • Tully, Shawn. "Teens: The Most Global Market of All." Fortune, 16 May 1994, 90-97.
    • (1994) Fortune , vol.16 , pp. 90-97
    • Tully, S.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.