NATID: The Development and Application of a National Identity Measure for Use in International Marketing

Journal of International Marketing

Volumn 4, Issue 2, 1996, Pages 57-73

  Keillor, Bruce D ^a   Hult, G Tomas M ^a   Erffineyer, Robert C ^a   Babakus, Emin ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0003175291     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1177/1069031x9600400205     Document Type: Article

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