Strategic alignment for sales organization transformation

Journal of Strategic Marketing

Volumn 17, Issue 3, 2009, Pages 199-219

  LaForge, Raymond W ^a   Ingram, Thomas N ^b   Cravens, David W ^c  

^a UNIVERSITY OF LOUISVILLE   (United States)

^b Department of Environmental and Radiological Health Sciences   (United States)

^c TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

Sales management; Sales organization strategy alignment; Sales organization transformation

Indexed keywords

EID: 70349585175     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540903064662     Document Type: Article

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