Examining the consequences of sales management control strategies in European field sales organizations

International Marketing Review

Volumn 18, Issue 5, 2001, Pages 474-508

  Baldauf, Artur ^a   Cravens, David W ^b   Piercy, Nigel F ^c  

^a UNIVERSITY OF VIENNA   (Austria)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

^c CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Business strategy; Europe; Sales management

Indexed keywords

EID: 0442329985     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006042     Document Type: Article

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