Strategic imperatives for transformation in the conventional sales organization

Journal of Change Management

Volumn 5, Issue 3, 2005, Pages 249-266

  Piercy, Nigel F ^a   Lane, Nikala ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Business strategy; buyer seller relationships; organizational change; strategic sales organization

Indexed keywords

EID: 33845581188     PISSN: 14697017     EISSN: 14791811     Source Type: Journal    
DOI: 10.1080/14697010500175094     Document Type: Article

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