Track to the future? A study of individual selection mechanisms preceding ad recognition and their consequences

Journal of Current Issues and Research in Advertising

Volumn 27, Issue 1, 2005, Pages 19-29

  Nördfalt, Jens ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

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EID: 70349361993     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2005.10505171     Document Type: Article

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