Effects of compulsive buying tendencies on attitudes toward advertising: The moderating role of exposure to tv commercials and tv shows

Journal of Current Issues and Research in Advertising

Volumn 24, Issue 2, 2002, Pages 17-32

  Kwak, Hyokjin ^a   Zinkhan, George M ^a   DeLorme, Denise E ^a  

^a UNIVERSITY OF GEORGIA   (United States)

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[No Author keywords available]

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EID: 84993026495     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2002.10505132     Document Type: Article

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