Visual attention during brand choice: The impact of time pressure and task motivation

International Journal of Research in Marketing

Volumn 16, Issue 1, 1999, Pages 1-16

  Pieters, Rik ^a   Warlop, Luk ^b  

^a TILBURG UNIVERSITY   (Netherlands)

^b UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

Brand choice; Eye tracking; Visual attention

Indexed keywords

EID: 0002125818     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(98)00022-6     Document Type: Article

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