Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information

Journal of Consumer Research

Volumn 28, Issue 4, 2002, Pages 618-635

  Meyvis, Tom ^a   Janiszewski, Chris ^a,b  

^a NEW YORK UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036104326     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/338205     Document Type: Article

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