The effectiveness of information and color in yellow pages advertising

Journal of Advertising

Volumn 29, Issue 2, 2000, Pages 61-73

  Fernandez, Karen V ^a   Rosen, Dennis L ^b  

^a UNIVERSITY OF WAIKATO   (New Zealand)

^b UNIVERSITY OF KANSAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040377593     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2000.10673609     Document Type: Article

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