Linking tracking to pretesting with an "ARM"

Journal of Advertising Research

Volumn 37, Issue 3, 1997, Pages 74-79

  Bruzzone, Donald E ^a   Tallyn, Deborah J ^b  

^a Bruzzone Research Company

^b Pacific Bell   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748365373     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (6)

1. AAKER, DAVID, and DOUGLAS STAYMAN. "Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact." Journal of Advertising Research 30, 4 (1990): 7-17.
2. BIEL, ALEXANDER, and CAROL BRIDGWATER. "Attributes of Likable Television Commercials." Journal of Advertising Research 30, 3 (1990): 38-44.
3. LEAVITT, CLARK. "Theory as a Bridge Between Description and Evaluation of Persuasion." In Advances in Consumer Research, Volume 2, 1975.
4. LUTZ, RICHARD J., SCOTT B., MACKENZIE, and G. BELCH. "Attitudes toward The Ad as a Mediator of Advertising Effectiveness: Determinants and Consequences." In Advances in Consumer Research, Volume 10, 1983.
5. PETTY, R. E., and J. T. CACIOPPO. Communication and Persuasion: Central and Peripheral Routes to Attitude Change. City: Springer-Verlag, 1986.
6. WELLS, WILLIAM, CLARK LEAVITT, and MAUREEN MCCONVILLE. "A Reaction Profile For Tv Commercials." Journal of Advertising Research 21, 6 (1971): 11-17.