Manipulating Ad message involvement through information expectancy: Effects on attitude evaluation and confidence

Journal of Advertising

Volumn 29, Issue 2, 2000, Pages 29-43

  Lee, Yih Hwai ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

[No Author keywords available]

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EID: 0039847264     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2000.10673607     Document Type: Article

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