Do you model ad awareness or advertising awareness?

Journal of Advertising Research

Volumn 40, Issue 5, 2000, Pages 32-36

  Sutherland, Max ^a   Friedman, Larry ^b  

^a MONASH UNIVERSITY   (Australia)

^b Ross Cooper Lund ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0242534833     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-40-5-32-36     Document Type: Article

References (6)

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2. JACOBY, L. L., C. KELLEY, J. BROWN, and J. JASECHKO. "Becoming Famous Overnight: Limits on the Ability to Avoid Unconscious Influences of the Past." Journal of Personality and Social Psychology 56, 3 (1989): 326-38
3. MORAN, W. "Brand Presence and the Perceptual Frame." Journal of Advertising Research 30, 5 (1990): 9-16
4. STAPLEHURST, G. "Can market research make a difference to advertising? Effective research for effective campaign results." Australasian Journal of Market Research 5, 1 (1997).
5. SUTHERLAND, M, and A. SYLVESTER. Advertising and The Mind of the Consumer: What Works, What Doesn't & Why. St Leonard's, Australia: Allen & Umvin, 2000.
6. _, and J. GALLOWAY. "The Implications of Agenda Setting for Advertising Research." Journal of Advertising Research 23, 5 (1983): 52-56.