Distortion of price discount perceptions: The right digit effect

Journal of Consumer Research

Volumn 34, Issue 2, 2007, Pages 162-173

  Coulter, Keith S ^a   Coulter, Robin A ^b  

^a CLARK UNIVERSITY   (United States)

^b UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34547851795     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/518526     Document Type: Article

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