Classifying relationship structures: Relationship strength in industrial markets

Journal of Business and Industrial Marketing

Volumn 15, Issue 7, 2000, Pages 491-506

  Donaldson, Bill ^a   O'Toole, Tom ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b Ireland   (Ireland)

Author keywords

Business to business marketing; Channel relations; Industrial marketing; Relationship marketing

Indexed keywords

EID: 0442265667     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620010351724     Document Type: Article

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