Communication in marketing channels: Moderating effects of power structure and relationalism

Journal of Marketing Channels

Volumn 6, Issue 3-4, 1998, Pages 45-71

  Li, Zhan G ^a  

^a UNIVERSITY OF SAN FRANCISCO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001936732     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v06n03_03     Document Type: Article

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