Sales buy-in of marketing strategies: Exploration of its nuances, antecedents, and contextual conditions

Journal of Personal Selling and Sales Management

Volumn 29, Issue 3, 2009, Pages 207-225

  Malshe, Avinash ^a,b   Sohi, Ravipreet S ^c,d  

^a UNIVERSITY OF NEBRASKA LINCOLN   (United States)

^b UNIVERSITY OF ST THOMAS   (United States)

^c UNIVERSITY OF WISCONSIN MADISON   (United States)

^d UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68349113958     PISSN: 08853134     EISSN: None     Source Type: Journal    
DOI: 10.2753/PSS0885-3134290301     Document Type: Article

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