Internal-market orientation and its measurement

Journal of Business Research

Volumn 59, Issue 4, 2006, Pages 432-448

  Gounaris, Spiros P ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Empirical; Internal marketing; Internal market orientation; Scale development; Services

Indexed keywords

EID: 33344476377     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2005.10.003     Document Type: Article

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