A study of relationship effectiveness between marketing and sales managers in business markets

Journal of Business and Industrial Marketing

Volumn 21, Issue 6, 2006, Pages 346-360

  Dawes, Philip L ^a   Massey, Graham R ^b  

^a UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Australia; Interpersonal relations; Managers; Marketing; Sales; United Kingdom

Indexed keywords

EID: 33748776576     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620610690119     Document Type: Article

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