The scope of internal marketing: Defining the boundary between marketing and human resource management

Journal of Marketing Management

Volumn 9, Issue 3, 1993, Pages 219-232

  Rafiq, Mohammed ^a   Ahmed, Pervaiz K ^b  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF HUDDERSFIELD   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039998519     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1993.9964234     Document Type: Article

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